404

404

PAGE NOT FOUND

Unfortunately the page you are looking for is not available.

Back to Home

Unique in Fukushima

Tadami  Snow Festival
Events & Festivals

Tadami Snow Festival

The festival was held on Saturday 14th and Sunday 15th February, 2026.Snow sculptures big and small take center stage at this exciting, local snow festival. Try out local cuisine and browse traditional locally-made crafts at the Tadami Furusato Snow Festival. As night closes in, the snow sculptures are dramatically lit up. They look even more fantastic when surrounded with the light of the fireworks display that is held on Saturday and Sunday evening.On the Saturday evening, there is a cleansing ritual held for people in their 'unlucky' years, such as 25 and 42 for men, or 19, 33 or 37 for women. Men in loincloths run around being slapped on the back for good luck by visitors, before lighting great bonfires that guests use to roast mochi. With stage shows, snow sculptures, projection mapping and fireworks, this is a great event for families in the heart of a beautiful region of rural Japan.

Paint Your Own Akabeko
Cultural Experiences

Paint Your Own Akabeko

Bookings for the akabeko painting can be made on the official reservation page.What is 'Akabeko'?The akabeko legend started at Enzoji Temple in Yanaizu Town, in the Aizu region. The construction of this temple began in the year 807, but due to a huge earthquake at the end of the seventeenth century, it had to be repaired in 1617. It was during the reconstruction of the temple that the akabeko became a folk legend.It is said that moving the wood and other supplies necessary for the reconstruction work was incredibly difficult because materials had to be transported from various villages upstream of the Tadami River. The materials were heavy and the journey to the temple was long. Cattle were used to transport materials, but many struggled to bear their loads.Then, out of nowhere, appeared a cow with a red coat. (It should be noted that, in the past, the word ‘red’ was used to describe the color ‘brown’, so it is likely that it was a brown cow.) The red cow supported the other cows and helped the priests who were constructing the temple until it was completed. Then, it suddenly vanished.'Akabeko' means 'red cow' in the local dialect.A number of statues of the cow were built inside the temple grounds so that the people of Yanaizu could express their gratitude to the akabeko.In the years following, there was a range of legends about the akabeko, with stories such as families who owned akabeko being rid of sickness upon stroking the cows. They continued to hold their status of bringers of good luck and strength. Families bought or made akabeko toys for their young children to play with.Akabeko Painting ExperiencesIn recent history, the Aizu tradition of painting akabeko began. It is said that this tradition started as something to do for children visiting Aizu-Wakamatsu City as part of school trips. This was when the story of the Akabeko evolved once more, into its newest papier-mâché form. The stripes on the face and back of the papier-mâché Akabeko are said to represent strength and perseverance.There are a number of workshops in Aizu-Wakamatsu City where you can paint your own Akabeko. Most workshops offer the standard red, white, and black paint. These talismans for good health make very cute and lightweight souvenirs to take home for family and friends – or keep for yourself! Those who prefer to buy a ready-painted Akabeko will be able to find it at most souvenir shops.BookingIf you would like to book an akabeko painting experience at the Tsurugajo Kaikan (a shopping complex located next to Tsurugajo Castle), please access this page.

Ashinomaki Snow Park
Snow Activities

Ashinomaki Snow Park

Ashinomaki Snow Park is a great place to experience Fukushima's fluffy snow with the whole family. The snow park is set in a picturesque field that is bordered by a lovely forest and river.Activities such as snowmobile driving, banana boat riding, tubing, snowball fights are all possible here! You can even hang out in Japanese igloos -- or “kamakura” -- and roast mochi over a fire. Riding on the banana boat and being pulled in snow boats are especially popular activities at the snow park. It's also a popular destination for snowy photoshoots!If you want to visit on a weekday, reservations must be made by 5:00 p.m. the day before. For weekend visitors, no reservation is required.Dates of operation are dependent on snowfall;  in general, dates are roughly mid-to-late January until late February. Please be aware that prices are subject to change.

Ouchi-juku Snow Festival
Events & Festivals

Ouchi-juku Snow Festival

Ouchi-juku’s rows of thatched-roof houses (which date back to the Edo Period) are transformed into a winter wonderland during Ouchi-juku Snow Festival, which takes place every February. Bright white snow falls and slowly builds up, as candles burn bright in snow lanterns, bathing the old post town in warm light. Various events are held during the two-day festival, the highlight being the flaming torch parade and fireworks on the first evening.The 2026 festival will be held Saturday 14th and Sunday 15th February, 2026.The schedule for last year can be found on the Ouchi-juku Tourism Association website in Japanese, or as below in English. Although this is last year's schedule, the 2026 schedule is identical -- only the dates are different.Getting to Ouchi-juku BY LOCAL TRAIN & BUS 2025:Full-size PDFs of the bus scheduleFull-size PDFs of the bus schedule

Top