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Unique in Fukushima

Aizu Festival

The 2025 Aizu Festival will take place on 19-21 September, 2025. Reservations are open to join the lords' parade as a samurai on Saturday 20th. Visit our booking page for more information.The Aizu Festival is the biggest event of the year for the historic Aizu region. The main feature of the festival is the Aizu Hanko Gyoretsu, a procession of Aizu Domain lords and samurai.Headed by flag-bearers holding the flags of the feudal lords of the Aizu Domain, the procession is attended by participants representing well-known feudal lords such as Lord Uesugi, Lord Hoshina, and Lord Matsudaira, and by groups of festival participants wearing garments and carrying tools associated with each of these lords.The 2024 festival was struck by bad weather, but the samurai spirit of the participants was undiminished. Each year, some 500 people parade through downtown Aizu-Wakamatsu in an event that magnificently recreates the world of samurai. Before the procession starts off, there is a kick-off ceremony at Tsurugajo Castle.Visitors can enjoy watching the sword dancing of the Byakkotai warriors and sword fight performances given by professional actors, with the castle keep of Tsurugajo in the background.Overseas visitors or Japan residents can also join the parade in samurai armour; for more details about joining the 2025 parade in September, please visit the booking site above.2025 Festival Schedule:19 September 2025 (Friday)18:00 - 18:30 Lantern parade: Local schoolchildren will walk from Tsurugajo Castle to Shinmei Street carrying lanterns.19:00 - 20:30 Aizu-Bandaiyama Mountain Dance: Held around the tower on Shinmei StreetMain day: 20 September 2025 (Saturday)09:55 Lord's Procession: The procession leaves from Tsurugajo Castle and carries on through the city, ending at roughly 1pm or 2pm.19:00 - 20:30 Aizu-Bandaiyama Mountain Dance: Held around the tower on Shinmei Street21 September 2025 (Sunday)10:00 Nisshinkan Children's Parade: Children march through the streets dressed as members of the legendary Byakkotai (White Tiger Corps) or Swords Corps.10:10 Drum and Flute Corps Parade: Students from around 20 elementary schools in the city perform with traditional drum and flute.

Cultural Experiences

Paint Your Own Akabeko

Bookings for the akabeko painting can be made on the official reservation page.What is 'Akabeko'?The akabeko legend started at Enzoji Temple in Yanaizu Town, in the Aizu region. The construction of this temple began in the year 807, but due to a huge earthquake at the end of the seventeenth century, it had to be repaired in 1617. It was during the reconstruction of the temple that the akabeko became a folk legend.It is said that moving the wood and other supplies necessary for the reconstruction work was incredibly difficult because materials had to be transported from various villages upstream of the Tadami River. The materials were heavy and the journey to the temple was long. Cattle were used to transport materials, but many struggled to bear their loads.Then, out of nowhere, appeared a cow with a red coat. (It should be noted that, in the past, the word ‘red’ was used to describe the color ‘brown’, so it is likely that it was a brown cow.) The red cow supported the other cows and helped the priests who were constructing the temple until it was completed. Then, it suddenly vanished.'Akabeko' means 'red cow' in the local dialect.A number of statues of the cow were built inside the temple grounds so that the people of Yanaizu could express their gratitude to the akabeko.In the years following, there was a range of legends about the akabeko, with stories such as families who owned akabeko being rid of sickness upon stroking the cows. They continued to hold their status of bringers of good luck and strength. Families bought or made akabeko toys for their young children to play with.Akabeko Painting ExperiencesIn recent history, the Aizu tradition of painting akabeko began. It is said that this tradition started as something to do for children visiting Aizu-Wakamatsu City as part of school trips. This was when the story of the Akabeko evolved once more, into its newest papier-mâché form. The stripes on the face and back of the papier-mâché Akabeko are said to represent strength and perseverance.There are a number of workshops in Aizu-Wakamatsu City where you can paint your own Akabeko. Most workshops offer the standard red, white, and black paint. These talismans for good health make very cute and lightweight souvenirs to take home for family and friends – or keep for yourself! Those who prefer to buy a ready-painted Akabeko will be able to find it at most souvenir shops.BookingIf you would like to book an akabeko painting experience at the Tsurugajo Kaikan (a shopping complex located next to Tsurugajo Castle), please access this page.

History & Culture

Ouchi-juku

Take a journey to the past in Fukushima Prefecture’s Ouchi-juku area. This isolated village boasts thatched-roof houses and natural streets making you feel at one with the people who lived here hundreds of years ago.Nestled in the southwestern mountains of Fukushima, Ouchi-juku is a great spot to visit thanks to its unique charm and history. This village was established under the post station system of the Edo period, and played a vital role as a rest stop for travelers.In 1981, the well-preserved streets of Ouchi-juku led to it being designated as an Important Preservation District for a Group of Traditional Buildings. It isn’t difficult to see why—the village looks as it did during its heyday. And with no telephone or electric wires above ground, the view from the top of the hill overlooking the village is marvelous.It is a picturesque village where you can lose yourself to the flow of time. The traveler’s road that used to run through this village was called the Shimotsuke Kaido Route, or the Aizu Nishi Kaido Route.Ouchi-juku not only connected Aizu to Nikko, it also connected Aizu-Wakamatsu to Imaichi, a post town on the Nikko Kaido Route in Tochigi Prefecture. This road was frequented by many travelers as well as by the processions of feudal lords who had to travel to and from Edo periodically.Travelers of the Edo Period rested at the inns of Ouchi-juku to relieve their fatigue. Nowadays, festivals and events help draw in new visitors. The annual Snow Festival in February turns Ouchi-juku into a pretty candlelit scene.Visit in July to see a procession of dancers dressed in traditional Edo Period costumes, and you might even get to wear a happi (festival attire jacket) and join the locals in their celebrations!And when you’re feeling hungry be sure to try some of the local specialties, which include negi soba (fresh buckwheat noodles eaten using a green onion), stick-roasted char fish, and more.Please be aware that some restaurants are closed on Wednesdays, so lunch availability may be reduced.

Nature & Scenery

Miharu Takizakura

Miharu is a small town in central Fukushima Prefecture. The town’s name means “three springs” and it is easy to see how it got such a name. With cherry, plum, and peach trees blossoming in spectacular displays every spring, it is almost as if spring has tripled! But the most famous of the trees in Miharu is the Miharu Takizakura tree, which is a nationally recognized Natural Monument.Over ten centuries old, the beautiful Miharu Takizakura is a flowering cherry tree that spreads out in all directions and makes for a breathtaking vista. The cascading blankets of blossoms are how this tree got the name takizakura, or “waterfall cherry tree.” It is even one of the “three great cherry trees” of Japan (along with Usuzumizakura in Gifu and the Jindaizakura in Yamanashi Prefecture).Miharu Takizakura sits in a sakura hollow in order to protect it from the elements while providing excellent drainage. The heavy boughs of the tree are supported by wooden beams and lend to its elegant form. The Miharu Takizakura begins blooming from mid-April. During the day the sight is whimsical, but visit in the evening and you’ll be treated to an almost haunting beauty as the tree is illuminated.Aside from this huge cherry tree (over 12 meters tall and 18 to 22 meters in spread), the area is also blessed with various wildflowers, including cherry and rapeseed flowers. But, of course, the Miharu Takizakura is what the annual 200,000 visitors are there to see. The view from the base of the sakura is considered to be the most beautiful and the Miharu Takizakura often ranks as the best sakura tree in all of Japan.

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