From late July to late September, a magical world of illumination is created at the Adatara Kogen Ski Area using 2 billion light bulbs. Numerous romantic locations amidst the light display are created through ingenious creativity, such as the "Tunnel of Light" surrounding the ropeway, and the "Blanket of Shining Flowers" found at the mountain summit.
| Website | http://www.adatara-resort.com/ |
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| Contact | Fujikyu Adatara Tourism (+81) 243-24-2141 |
| Best Season |
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| Parking | Free parking available. |
| Entrance Fee | Ropeway costs 1,300 yen for adults; 800 yen for children |
| Access | Nagata Nagasaka, Nihonmatsu City, Fukushima Prefecture View directions |
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| Getting there | By Car: 30 min by car from the Nihonmatsu I.C. exit off the Tohoku Expressway By Train: 50 min by bus from Nihonmatsu Station on the JR Tohoku Main Line |
Ebisu Circuit – revered as a drift racing paradise – is visited every year by lots of international visitors. Ebisu Circuit’s ‘Drift Taxi’ experience lets you ride as a passenger in a special drifting car while a professional Drift School Teacher speeds around the circuit! Booking and more information here.
The only Japan Racing Association racecourse in the Tohoku region. Enjoy the excitement of the seasonal races held during Spring, Summer and Winter, as well as the traditional Tanabata Prize in July. The racecourse also has other areas for enjoying yourself, including a children's play area and athletic facilities, making it a great place to come with the family.
There are records of Shirakawa Daruma (Japanese traditional dolls) being sold as far back as the feudal reign of the Niwa Domain in 1627. Current Shirakawa Daruma are known as “Shirakawa Tsurugame Shochikubai Daruma.” The faces of these dolls are painted to incorporate various animals and plants, with the eyebrows representing cranes, the mustache representing a turtle, the ears representing pines and plum trees, and the beard representing bamboo or pine trees. All of these images are thought to bring good luck. The daruma is known to be a very classical, lucky talisman, started by Matsudaira Sadanobu, the lord of Shirakawa, when he hired the renowned painter Tani Buncho to paint the now famous face on the daruma doll. Once every year a large Shirakawa Daruma Market is held to celebrate and sell the beloved daruma dolls. You can paint your own daruma at the two daruma workshops in town!
This souvenir shop sells a large variety of Tsuchiyu Onsen local products, the most well-known - of course - is the Tsuchiyu Kokeshi dolls. Tsuchiyu Kokeshi wooden dolls are known for their peculiar expressions. Matsuya Souvenir Shop even includes a kokeshi workshop, where an artisan creates kokeshi right before your eyes. For a particularly unique experience, you can paint your own Kokeshi Doll!
The annual Kohata Hata Matsuri (Kohata Flag Festival) is one of three main festivals in Japan centered on a dramatic procession of large flags, and has been held for over 960 years. The five hues of the brightly-colored flags rising up towards the sky makes for some fantastic views. Kohata Flag Festival, which has been designated as an Important Intangible Folk Cultural Property of Japan, is held annually on the first Sunday of December.Mt. Kohata, for which the Kohata suburb of Nihonmatsu is named, is home to the impressive Okitsushima Shrine. This is where the festival is completed once the attendees have brought the flags up the mountain to make an offering at the shrine complex. The festival route involves wandering through a series of back roads and woodland paths, making it a considerably longer journey than the usual steps that lead to the shrine.The festival typically begins with speeches from local dignitaries at 8am, with the flag procession departing the Kohata Community Center at 8.30am. Accounting for several breaks on the parade route, the flags arrive at Okitsushima Shrine shortly before 1pm in the afternoon, so it's worth bringing food and drink to recharge your energy during the journey. The footing in the woodland can be slippery in early December, so visitors might consider shoes with good grip.
The Nihonmatsu Lantern Festival is held yearly on the first Saturday, Sunday, and Monday of October. The 2025 festival was held on Saturday 4th, Sunday 5th and Monday 6th.Check the Nihonmatsu Tourism Association website for route maps of the lantern floats.The highlight of the festival is the procession of festival floats during the first evening. Seven large festival floats adorned with lanterns and filled with locals playing taiko drums make their way through the streets of Nihonmatsu City, filling the streets with festival music as they move. The final destination for the floats is the Nihonmatsu Shrine.The festival traces its roots back to 1643, when Niwa Mitsushige became the lord of the Nihonmatsu clan. Believing that fostering religious piety was a core tenet of strong government, Lord Niwa had Nihonmatsu Shrine built the following year, and opened its gates for anyone in the domain to visit. It’s said that in the first festival, the young people of the town carried a portable shrine (mikoshi) through the streets - in an era where there was a strict class system in place, encouraging widespread religious fervour in this sense was a progressive approach.As a result, historians say the local people came to greatly love and respect their lord, and before long the festival grew into a magnificent spectacle including dancing, huge drumming floats and hanging lanterns. The tradition has continued to this day, where the beautiful illuminated floats rolling through the streets is the backbone of an important yearly event for local people.
The Fukushima Fireworks Festival is something of a local pride in Fukushima City. Around 8,000 fireworks of a huge variety of explode against the night sky. The firework line-up even includes fireworks that are specifically designed for things such as warding away evil, and granting wishes!While there is paid seating inside the Shinobugaoka Baseball Stadium, many locals choose to head early to Shinobugaoka Ryokuchi Park and sit on mats there to watch the fireworks display.
See our total guide to the festival for details on ticket prices, things to do in the area and more.The Ebisu Circuit is a famous car racing track in Nihonmatsu, containing several drift schools. Three times a year, it holds the Ebisu Drift Matsuri (Ebisu Drift Festival), a thrilling event that gathers car drifting fans from across Japan and abroad.The festival usually goes from Saturday morning to Sunday afternoon, during which participants can drift all day and night in the designated courses for a set fee. There are typically three Drift Festivals a year: Spring Drift Festival (ドリフト春祭り): Usually held in April or May Summer Drift Festival (ドリフト夏祭り): Usually held in August Autumn Drift Festival (ドリフト秋祭り): Usually held in NovemberEbisu Drift Matsuri in 2026 (dates may be subject to change): Spring: May 9th & 10th (Sat/Sun) Summer: August 22nd & 23rd (Sat/Sun) Autumn: November 14th & 15th (Sat/Sun)Participating in the Drift Festival is a perfect opportunity to get the most out of a visit to the Ebisu Circuit. For instance, using the racing courses at the Circuit would normally require a reservation, but, during the event, participants are free to use the course of their liking between the available options. Because of that, cars run right next to each other, making the already exciting prospect of drifting even more adrenaline-packed!To participate, you can register on the website before the event. Even if you cannot drive, you can make your way there to watch the incredible maneuvers of drifters as they screech their way through the courses. A big allure of the festival is the atmosphere of being among drivers and car enthusiasts.For updated information, please refer to the official site of the Ebisu Circuit (in Japanese).