Cultural Experiences
Green Tea Experience at Suirakuen Garden
Try matcha green tea in a traditional tea house in Suirakuen Garden, located inside Nanko Park. Suirakuen Garden is also a popular place to visit for its fall foliage.
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Adatara Illumination
From late July to late September, a magical world of illumination is created at the Adatara Kogen Ski Area using 2 billion light bulbs. Numerous romantic locations amidst the light display are created through ingenious creativity, such as the "Tunnel of Light" surrounding the ropeway, and the "Blanket of Shining Flowers" found at the mountain summit.
Venue Details
| Website | http://www.adatara-resort.com/ |
|---|---|
| Contact | Fujikyu Adatara Tourism (+81) 243-24-2141 |
| Best Season |
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| Parking | Free parking available. |
| Entrance Fee | Ropeway costs 1,300 yen for adults; 800 yen for children |
| Access | Nagata Nagasaka, Nihonmatsu City, Fukushima Prefecture View directions |
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| Getting there | By Car: 30 min by car from the Nihonmatsu I.C. exit off the Tohoku Expressway By Train: 50 min by bus from Nihonmatsu Station on the JR Tohoku Main Line |
Nearby
Outdoor Activities
Ebisu Circuit
Ebisu Circuit is a multi-course motorsport facility in the hills above Nihonmatsu City. Rather than a single racetrack, it is a collection of separate courses built across a mountainside, connected by access roads and surrounded by forest. It was developed by Nobushige Kumakubo, a professional drifter who wanted a place dedicated to practice and grassroots driving. Over time, it became closely associated with drifting in particular, both domestically and internationally.The complex is divided into several courses, each with their own unique style and character. Kita (North Course) is one of the busiest areas, with cars running along a back section that brings car speeding past the spectator wall. Nishi (West Course), traditionally associated with grip driving, includes a short layout well-known for long drift trains.Higashi (East Course), usually a grip circuit, is opened for drifting during festival periods and also houses the main circuit office. The Touge (mountain pass) course winds through a narrower hilly section with tighter bends and noticeable elevation changes.Ebisu has also become a destination for overseas drivers. Many travel specifically to experience the different course layouts, enjoy the informal practice culture and chat with other drift enthusiasts. It is common to see privately owned cars ranging from lightly modified street builds to dedicated drift machines. The atmosphere during regular days is focused on driving rather than spectacle, with participants rotating through sessions and making adjustments between runs.Three times a year, the circuit hosts the Ebisu Drift Matsuri. The festival, typically held in spring, summer, and autumn, opens multiple courses for extended sessions over several days. Drivers move between tracks, often running late into the evening, and tandem drifting is a big attraction. Unlike formal competitions, the emphasis is on participation and meeting fellow drivers. For many visitors, the festival represents the most concentrated expression of Ebisu’s identity: a large group of drivers sharing the same mountain, rotating through its varied layouts, and focusing almost entirely on drifting. Learn more about the festival with our total guide.For visitors looking to experience drifting themselves, the Drift Taxi experience lets you ride as a passenger in a special drifting car while a professional driver speeds around the circuit. Booking and more information here.
Outdoor Activities
JRA Fukushima Racecourse
The only Japan Racing Association racecourse in the Tohoku region. Enjoy the excitement of the seasonal races held during Spring, Summer and Winter, as well as the traditional Tanabata Prize in July. The racecourse also has other areas for enjoying yourself, including a children's play area and athletic facilities, making it a great place to come with the family.
Outdoor Activities
Bandai-Azuma Skyline Cycling Route
The Bandai-Azuma Skyline is one of the top cycling routes of Japan! The route brings cyclists through dense green forests to volcanic terrain and sweeping views of Fukushima city and the volcanic peak of Mt. Kofuji, or “Little Fuji”. In autumn this course is warmed by vibrant autumn leaves, that make for a magical ride! Fukushima has routes for cyclists of all levels! Click here for more information about Cycling Courses and Events in Fukushima! (Click here to read our blog about cycling the scenic Bandai-Azuma Skyline!)
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Events & Festivals
Nihonmatsu Chrysanthemum Doll Festival (Nihonmatsu Kiku Ningyo)
Each year from mid-October to mid-November, an impressive collection of dolls adorned with chrysanthemum flowers (known as ‘kiku ningyo’) are on display at the Kasumigajo Castle Grounds in Nihonmatsu City, for one of Japan’s salient Chrysanthemum festivals. The city prides itself in its cultivation and cherishing of chrysanthemums, the National Flower of Japan. Several places in the city are adorned with chrysanthemums during the festival period.Kasumigajo Castle, also known as Nihonmatsu Castle, was destroyed during the Boshin War in the 19th century. Visitors can climb up the castle ruins, of which only the walls remain, and enjoy a view of Nihonmatsu City from above. The castle was made into a prefectural natural park and is beautifully preserved, with many cherry blossom trees and flowers in bloom in the spring, as well as stunning foliage in the fall.
Events & Festivals
Sukagawa Shakadogawa River Fireworks Festival
One of the largest scale events in the prefecture, this fireworks show features stunning firework displays, a hanabi-e-maki performance which combines music and fireworks, and displays from firework masters throughout Japan. Around 10,000 fireworks can be enjoyed during this 1.5 hour event.
Events & Festivals
Usokae Festival
At Usokae Festival, held in Iizaka Onsen Town, visitors buy lucky, hand-carved, wooden birds called ‘Usokae’. ‘Usokae’ translates as ‘changing lies’. Visitors who buy an Usokae bird must think of a ‘lie’ – i.e. something they don’t want to happen – which will in turn be changed to good luck to make sure that thing doesn’t occur by the birds by the end of the year. For example, you could think “I won’t pass my school exam” when you buy the bird, and by the end of the year, the bird will help you pass it! This is a unique local festival, and the hand-carved Usokae birds make very charming gifts too!
Events & Festivals
Nihonmatsu Lantern Festival
The Nihonmatsu Lantern Festival is held yearly on the first Saturday, Sunday, and Monday of October. The 2025 festival was held on Saturday 4th, Sunday 5th and Monday 6th.Check the Nihonmatsu Tourism Association website for route maps of the lantern floats.The highlight of the festival is the procession of festival floats during the first evening. Seven large festival floats adorned with lanterns and filled with locals playing taiko drums make their way through the streets of Nihonmatsu City, filling the streets with festival music as they move. The final destination for the floats is the Nihonmatsu Shrine.The festival traces its roots back to 1643, when Niwa Mitsushige became the lord of the Nihonmatsu clan. Believing that fostering religious piety was a core tenet of strong government, Lord Niwa had Nihonmatsu Shrine built the following year, and opened its gates for anyone in the domain to visit. It’s said that in the first festival, the young people of the town carried a portable shrine (mikoshi) through the streets - in an era where there was a strict class system in place, encouraging widespread religious fervour in this sense was a progressive approach.As a result, historians say the local people came to greatly love and respect their lord, and before long the festival grew into a magnificent spectacle including dancing, huge drumming floats and hanging lanterns. The tradition has continued to this day, where the beautiful illuminated floats rolling through the streets is the backbone of an important yearly event for local people.