From late July to late September, a magical world of illumination is created at the Adatara Kogen Ski Area using 2 billion light bulbs. Numerous romantic locations amidst the light display are created through ingenious creativity, such as the "Tunnel of Light" surrounding the ropeway, and the "Blanket of Shining Flowers" found at the mountain summit.
| Website | http://www.adatara-resort.com/ |
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| Contact | Fujikyu Adatara Tourism (+81) 243-24-2141 |
| Best Season |
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| Parking | Free parking available. |
| Entrance Fee | Ropeway costs 1,300 yen for adults; 800 yen for children |
| Access | Nagata Nagasaka, Nihonmatsu City, Fukushima Prefecture View directions |
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| Getting there | By Car: 30 min by car from the Nihonmatsu I.C. exit off the Tohoku Expressway By Train: 50 min by bus from Nihonmatsu Station on the JR Tohoku Main Line |
This souvenir shop sells a large variety of Tsuchiyu Onsen local products, the most well-known - of course - is the Tsuchiyu Kokeshi dolls. Tsuchiyu Kokeshi wooden dolls are known for their peculiar expressions. Matsuya Souvenir Shop even includes a kokeshi workshop, where an artisan creates kokeshi right before your eyes. For a particularly unique experience, you can paint your own Kokeshi Doll!
Ebisu Circuit is a multi-course motorsport facility in the hills above Nihonmatsu City. Rather than a single racetrack, it is a collection of separate courses built across a mountainside, connected by access roads and surrounded by forest. It was developed by Nobushige Kumakubo, a professional drifter who wanted a place dedicated to practice and grassroots driving. Over time, it became closely associated with drifting in particular, both domestically and internationally.The complex is divided into several courses, each with their own unique style and character. Kita (North Course) is one of the busiest areas, with cars running along a back section that brings car speeding past the spectator wall. Nishi (West Course), traditionally associated with grip driving, includes a short layout well-known for long drift trains.Higashi (East Course), usually a grip circuit, is opened for drifting during festival periods and also houses the main circuit office. The Touge (mountain pass) course winds through a narrower hilly section with tighter bends and noticeable elevation changes.Ebisu has also become a destination for overseas drivers. Many travel specifically to experience the different course layouts, enjoy the informal practice culture and chat with other drift enthusiasts. It is common to see privately owned cars ranging from lightly modified street builds to dedicated drift machines. The atmosphere during regular days is focused on driving rather than spectacle, with participants rotating through sessions and making adjustments between runs.Three times a year, the circuit hosts the Ebisu Drift Matsuri. The festival, typically held in spring, summer, and autumn, opens multiple courses for extended sessions over several days. Drivers move between tracks, often running late into the evening, and tandem drifting is a big attraction. Unlike formal competitions, the emphasis is on participation and meeting fellow drivers. For many visitors, the festival represents the most concentrated expression of Ebisu’s identity: a large group of drivers sharing the same mountain, rotating through its varied layouts, and focusing almost entirely on drifting. Learn more about the festival with our total guide.For visitors looking to experience drifting themselves, the Drift Taxi experience lets you ride as a passenger in a special drifting car while a professional driver speeds around the circuit. Booking and more information here.
The Bandai-Azuma Skyline is one of the top cycling routes of Japan! The route brings cyclists through dense green forests to volcanic terrain and sweeping views of Fukushima city and the volcanic peak of Mt. Kofuji, or “Little Fuji”. In autumn this course is warmed by vibrant autumn leaves, that make for a magical ride! Fukushima has routes for cyclists of all levels! Click here for more information about Cycling Courses and Events in Fukushima! (Click here to read our blog about cycling the scenic Bandai-Azuma Skyline!)
The only Japan Racing Association racecourse in the Tohoku region. Enjoy the excitement of the seasonal races held during Spring, Summer and Winter, as well as the traditional Tanabata Prize in July. The racecourse also has other areas for enjoying yourself, including a children's play area and athletic facilities, making it a great place to come with the family.
At Usokae Festival, held in Iizaka Onsen Town, visitors buy lucky, hand-carved, wooden birds called ‘Usokae’. ‘Usokae’ translates as ‘changing lies’. Visitors who buy an Usokae bird must think of a ‘lie’ – i.e. something they don’t want to happen – which will in turn be changed to good luck to make sure that thing doesn’t occur by the birds by the end of the year. For example, you could think “I won’t pass my school exam” when you buy the bird, and by the end of the year, the bird will help you pass it! This is a unique local festival, and the hand-carved Usokae birds make very charming gifts too!
Yabusame is a Japanese sport that has both a spiritual and military component. Originally designed as a ritual to please the gods and pray for health and good harvests, the modern version involves taking aim at three targets along a run about 200 metres long.The technique takes an immense amount of body control to guide the horse with the rider's knees, while keeping the upper body still to focus on the target.Furudono Town, in the south of Fukushima Prefecture, hosts tournaments showing off this honoured technique as a way of connecting with Japan’s samurai history and culture. The events have a festival atmosphere with dance performances and food stalls.The October tournament takes place at Furudono’s Hachiman Shrine, with two days of action over the second weekend of the month, while the June tournament is a simpler version held at the end of the month.
The Fukushima Fireworks Festival is something of a local pride in Fukushima City. Around 8,000 fireworks of a huge variety of explode against the night sky. The firework line-up even includes fireworks that are specifically designed for things such as warding away evil, and granting wishes!While there is paid seating inside the Shinobugaoka Baseball Stadium, many locals choose to head early to Shinobugaoka Ryokuchi Park and sit on mats there to watch the fireworks display.
Fukushima City’s local summer festival ‘Fukushima Waraji Matsuri’ started in 1970. It is said that, despite its short history, this festival has its roots in an Edo Period traditional event known as the ‘Akatsuki-mairi’ (or Mt. Shinobu Dawn Procession).During the festival evenings, locals parade a huge straw sandal (known as a waraji) along Route 13. This procession is followed by many different groups, who perform dances around town. The first evening is filled with music from the Showa Era, while the songs of the second night are modern and very upbeat.This waraji weighs around 2 tons, is 12 metres in length, and is thought to be one of the biggest in Japan. Every February, local people follow the tradition of dedicating the waraji to Haguro Shrine on Mt. Shinobu, which is thought to help keep legs healthy and strong.The festival is held on the first weekend of August, with the 2025 festival likely to be held from Friday 1 to Sunday 3 August, 2025.