From late July to late September, a magical world of illumination is created at the Adatara Kogen Ski Area using 2 billion light bulbs. Numerous romantic locations amidst the light display are created through ingenious creativity, such as the "Tunnel of Light" surrounding the ropeway, and the "Blanket of Shining Flowers" found at the mountain summit.
| Website | http://www.adatara-resort.com/ |
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| Contact | Fujikyu Adatara Tourism (+81) 243-24-2141 |
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| Parking | Free parking available. |
| Entrance Fee | Ropeway costs 1,300 yen for adults; 800 yen for children |
| Access | Nagata Nagasaka, Nihonmatsu City, Fukushima Prefecture View directions |
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| Getting there | By Car: 30 min by car from the Nihonmatsu I.C. exit off the Tohoku Expressway By Train: 50 min by bus from Nihonmatsu Station on the JR Tohoku Main Line |
This souvenir shop sells a large variety of Tsuchiyu Onsen local products, the most well-known - of course - is the Tsuchiyu Kokeshi dolls. Tsuchiyu Kokeshi wooden dolls are known for their peculiar expressions. Matsuya Souvenir Shop even includes a kokeshi workshop, where an artisan creates kokeshi right before your eyes. For a particularly unique experience, you can paint your own Kokeshi Doll!
Established in 1836, the Yoshinoya family has been continuing the production of Enobori banners using traditional techniques. Originally the family business was a kimono shop, however, the side business of painting Enobori banners began to grow until is eventually became their main business.These banners typically feature images of warriors and can be quite complex with their designs. They are made by painting on banners with a type of calligraphy ink.To create clean and uniform design, stencils are made from various materials to be used as a guide for the design. Once the basic design is painted with a stencil, you connect the lines and add fine details by hand.As a nod to a famous Sukagawa person, they began creating a design of Ultraman posing as a samurai warrior! You can try out the traditional banner making method explained above to create tote bags and small banners featuring a variety of samurai and Ultraman samurai designs.©円谷プロ
A rural landing field located 10 km Northwest of central Fukushima City. Starting with the Azuma Mountain range, the beautiful mountain vistas surrounding this massive location will leave you mesmerized. In addition to aircraft take-off and landing practice, it is possible to use the Fukushima Sky Park for various events. It is widely used for music events, automobile and motorcycle test drives, and a test venue for public organizations.
Kami-Kawasaki Washi paper has a history of over 1,000 years. It was given the name "Kami-Kawasaki Washi" because of its origin in Nihonmatsu City's Kami-Kawasaki district. Since the name of districts changes with the years, during Japan's Heian Period, it was known as "Michinoku-gami "("paper made in Michinoku").Kami-Kawasaki Washi paper has been used regularly as shoji paper (paper for sliding doors). Many people are charmed by the warmth and simple beauty of Kami-Kawasaki Washi. Paper mulberry, a type of tree used for making the paper, is grown locally. The traditional production method, from producing the raw ingredients to making the paper, is continued in Nihonmatsu City even today.Sticking to traditional production methods ensures that the finished paper has a luxuriant warmth and refinement, and is strong and durable. At present, a variety of products, such as dyed paper, folkcraft paper, and paper crafts, are produced, all of which maintain the paper's original texture. Although the demand for shoji paper is declining, there is still demand for products such as wallpaper and lamp shades. In this way, Kami-Kawasaki Washi remains important to us everyday. At the Washi Traditional Crafts Gallery - located at Michi-no-Eki Adachi (Roadside Station) - visitors can make washi postcards, paper fans, and other items.
Fukushima City’s local summer festival ‘Fukushima Waraji Matsuri’ started in 1970. It is said that, despite its short history, this festival has its roots in an Edo Period traditional event known as the ‘Akatsuki-mairi’ (or Mt. Shinobu Dawn Procession).During the festival evenings, locals parade a huge straw sandal (known as a waraji) along Route 13. This procession is followed by many different groups, who perform dances around town. The first evening is filled with music from the Showa Era, while the songs of the second night are modern and very upbeat.This waraji weighs around 2 tons, is 12 metres in length, and is thought to be one of the biggest in Japan. Every February, local people follow the tradition of dedicating the waraji to Haguro Shrine on Mt. Shinobu, which is thought to help keep legs healthy and strong.The festival is held on the first weekend of August, with the 2025 festival likely to be held from Friday 1 to Sunday 3 August, 2025.
See our total guide to the festival for details on ticket prices, things to do in the area and more.The Ebisu Circuit is a famous car racing track in Nihonmatsu, containing several drift schools. Three times a year, it holds the Ebisu Drift Matsuri (Ebisu Drift Festival), a thrilling event that gathers car drifting fans from across Japan and abroad.The festival usually goes from Saturday morning to Sunday afternoon, during which participants can drift all day and night in the designated courses for a set fee. There are typically three Drift Festivals a year: Spring Drift Festival (ドリフト春祭り): Usually held in April or May Summer Drift Festival (ドリフト夏祭り): Usually held in August Autumn Drift Festival (ドリフト秋祭り): Usually held in NovemberEbisu Drift Matsuri in 2026 (dates may be subject to change): Spring: May 9th & 10th (Sat/Sun) Summer: August 22nd & 23rd (Sat/Sun) Autumn: November 14th & 15th (Sat/Sun)Participating in the Drift Festival is a perfect opportunity to get the most out of a visit to the Ebisu Circuit. For instance, using the racing courses at the Circuit would normally require a reservation, but, during the event, participants are free to use the course of their liking between the available options. Because of that, cars run right next to each other, making the already exciting prospect of drifting even more adrenaline-packed!To participate, you can register on the website before the event. Even if you cannot drive, you can make your way there to watch the incredible maneuvers of drifters as they screech their way through the courses. A big allure of the festival is the atmosphere of being among drivers and car enthusiasts.For updated information, please refer to the official site of the Ebisu Circuit (in Japanese).For things to do in Nihonmatsu while you're in town, check our article about the area.
One of the largest scale events in the prefecture, this fireworks show features stunning firework displays, a hanabi-e-maki performance which combines music and fireworks, and displays from firework masters throughout Japan. Around 10,000 fireworks can be enjoyed during this 1.5 hour event.
Yabusame is a Japanese sport that has both a spiritual and military component. Originally designed as a ritual to please the gods and pray for health and good harvests, the modern version involves taking aim at three targets along a run about 200 metres long.The technique takes an immense amount of body control to guide the horse with the rider's knees, while keeping the upper body still to focus on the target.Furudono Town, in the south of Fukushima Prefecture, hosts tournaments showing off this honoured technique as a way of connecting with Japan’s samurai history and culture. The events have a festival atmosphere with dance performances and food stalls.The October tournament takes place at Furudono’s Hachiman Shrine, with two days of action over the second weekend of the month, while the June tournament is a simpler version held at the end of the month.