At Usokae Festival, held in Iizaka Onsen Town, visitors buy lucky, hand-carved, wooden birds called ‘Usokae’. ‘Usokae’ translates as ‘changing lies’. Visitors who buy an Usokae bird must think of a ‘lie’ – i.e. something they don’t want to happen – which will in turn be changed to good luck to make sure that thing doesn’t occur by the birds by the end of the year. For example, you could think “I won’t pass my school exam” when you buy the bird, and by the end of the year, the bird will help you pass it! This is a unique local festival, and the hand-carved Usokae birds make very charming gifts too!
| Website | https://fukushima-guide.jp/event/january-events/ |
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| Contact | Fukushima City Tourism & Convention Association (+81) 24-563-5554 |
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| Access | Nishine Shrine, Takahata 2, Yuno, Iizaka-machi, Fukushima City, Fukushima Pref. 960-0211 View directions |
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| Getting there | By Car: 10 min from the Fukushima-Iizaka I.C. exit off the Tohoku Expressway By Train: 7 min on foot from Iizaka Onsen Station (Fukushima Kotsu Iizaka Line) |
Ebisu Circuit – revered as a drift racing paradise – is visited every year by lots of international visitors. Ebisu Circuit’s ‘Drift Taxi’ experience lets you ride as a passenger in a special drifting car while a professional Drift School Teacher speeds around the circuit! Booking and more information here.
A rural landing field located 10 km Northwest of central Fukushima City. Starting with the Azuma Mountain range, the beautiful mountain vistas surrounding this massive location will leave you mesmerized. In addition to aircraft take-off and landing practice, it is possible to use the Fukushima Sky Park for various events. It is widely used for music events, automobile and motorcycle test drives, and a test venue for public organizations.
Kami-Kawasaki Washi paper has a history of over 1,000 years. It was given the name "Kami-Kawasaki Washi" because of its origin in Nihonmatsu City's Kami-Kawasaki district. Since the name of districts changes with the years, during Japan's Heian Period, it was known as "Michinoku-gami "("paper made in Michinoku").Kami-Kawasaki Washi paper has been used regularly as shoji paper (paper for sliding doors). Many people are charmed by the warmth and simple beauty of Kami-Kawasaki Washi. Paper mulberry, a type of tree used for making the paper, is grown locally. The traditional production method, from producing the raw ingredients to making the paper, is continued in Nihonmatsu City even today.Sticking to traditional production methods ensures that the finished paper has a luxuriant warmth and refinement, and is strong and durable. At present, a variety of products, such as dyed paper, folkcraft paper, and paper crafts, are produced, all of which maintain the paper's original texture. Although the demand for shoji paper is declining, there is still demand for products such as wallpaper and lamp shades. In this way, Kami-Kawasaki Washi remains important to us everyday. At the Washi Traditional Crafts Gallery - located at Michi-no-Eki Adachi (Roadside Station) - visitors can make washi postcards, paper fans, and other items.
Established in 1836, the Yoshinoya family has been continuing the production of Enobori banners using traditional techniques. Originally the family business was a kimono shop, however, the side business of painting Enobori banners began to grow until is eventually became their main business.These banners typically feature images of warriors and can be quite complex with their designs. They are made by painting on banners with a type of calligraphy ink.To create clean and uniform design, stencils are made from various materials to be used as a guide for the design. Once the basic design is painted with a stencil, you connect the lines and add fine details by hand.As a nod to a famous Sukagawa person, they began creating a design of Ultraman posing as a samurai warrior! You can try out the traditional banner making method explained above to create tote bags and small banners featuring a variety of samurai and Ultraman samurai designs.©円谷プロ
The annual Kohata Hata Matsuri (Kohata Flag Festival) is one of three main festivals in Japan centered on a dramatic procession of large flags, and has been held for over 960 years. The five hues of the brightly-colored flags rising up towards the sky makes for some fantastic views. Kohata Flag Festival, which has been designated as an Important Intangible Folk Cultural Property of Japan, is held annually on the first Sunday of December.Mt. Kohata, for which the Kohata suburb of Nihonmatsu is named, is home to the impressive Okitsushima Shrine. This is where the festival is completed once the attendees have brought the flags up the mountain to make an offering at the shrine complex. The festival route involves wandering through a series of back roads and woodland paths, making it a considerably longer journey than the usual steps that lead to the shrine.The festival typically begins with speeches from local dignitaries at 8am, with the flag procession departing the Kohata Community Center at 8.30am. Accounting for several breaks on the parade route, the flags arrive at Okitsushima Shrine shortly before 1pm in the afternoon, so it's worth bringing food and drink to recharge your energy during the journey. The footing in the woodland can be slippery in early December, so visitors might consider shoes with good grip.
Shirakawa Daruma Market is held annually on February 11. On this date, the streets become lined for 1.5 km with stalls selling Daruma of all shapes and sizes. This lively, exciting market celebrates the culture and history of Shirakawa Daruma – a traditional doll which is characterised by having cranes for eyebrows, a tortoise for a moustache, beard made of bamboo, and pine and plum branches for cheeks, all of which make it a very auspicious item to keep at home.
The Nihonmatsu Lantern Festival is held yearly on the first Saturday, Sunday, and Monday of October. The main night of the 2024 festival (with all the lantern floats in one place) was held on Saturday 5th October, with smaller festival events held on Sunday 6th and on Monday 7th.The highlight of the festival is the procession of festival floats during the first evening. Seven large festival floats adorned with lanterns and filled with locals playing taiko drums make their way through the streets of Nihonmatsu City, filling the streets with festival music as they move. The final destination for the floats is the Nihonmatsu Shrine.The festival traces its roots back to 1643, when Niwa Mitsushige became the lord of the Nihonmatsu clan. Believing that fostering religious piety was a core tenet of strong government, Lord Niwa had Nihonmatsu Shrine built the following year, and opened its gates for anyone in the domain to visit. It’s said that in the first festival, the young people of the town carried a portable shrine (mikoshi) through the streets - in an era where there was a strict class system in place, encouraging widespread religious fervour in this sense was a progressive approach.As a result, historians say the local people came to greatly love and respect their lord, and before long the festival grew into a magnificent spectacle including dancing, huge drumming floats and hanging lanterns. The tradition has continued to this day, where the beautiful illuminated floats rolling through the streets is the backbone of an important yearly event for local people.
See our total guide to the festival for details on ticket prices, things to do in the area and more.The Ebisu Circuit is a famous car racing track and drifting school in Nihonmatsu. Three times a year, it holds the Ebisu Drift Matsuri (Ebisu Drift Festival), a thrilling event that gathers car drifting fans from across Japan and abroad.The festival usually goes from Saturday morning to Sunday afternoon, during which participants can drift all day and night in the designated courses for a set fee. There are typically three Drift Festivals a year: Spring Drift Festival (ドリフト春祭り): Usually held in April Summer Drift Festival (ドリフト夏祭り): Usually held in August Autumn Drift Festival (ドリフト秋祭り): Usually held in NovemberEbisu Drift Matsuri in 2025: Spring: April 19th & 20th (Sat/Sun) Summer: August 23rd & 24th (Sat/Sun) Autumn: November 15th & 16th (Sat/Sun)Participating in the Drift Festival is a perfect opportunity to get the most out of a visit to the Ebisu Circuit. For instance, using the racing courses at the Circuit would normally require a reservation, but, during the event, participants are free to use the course of their liking between the available options. Because of that, cars run right next to each other, making the already exciting prospect of drifting even more adrenaline-packed!To participate, you can register at the website before the event. Even if you cannot drive, you can make your way there to watch the incredible maneuvers of drifters as they screech their way through the courses. A big allure of the festival is the atmosphere of being among drivers and car enthusiasts.For updated information, please refer to the official site of the Ebisu Circuit (in Japanese).2025 Event Dates for Ebisu Circuit (in Japanese)