Cultural Experiences
Green Tea Experience at Suirakuen Garden
Try matcha green tea in a traditional tea house in Suirakuen Garden, located inside Nanko Park. Suirakuen Garden is also a popular place to visit for its fall foliage.
- Home
- Destinations
- Usokae Festival
Usokae Festival
At Usokae Festival, held in Iizaka Onsen Town, visitors buy lucky, hand-carved, wooden birds called ‘Usokae’. ‘Usokae’ translates as ‘changing lies’. Visitors who buy an Usokae bird must think of a ‘lie’ – i.e. something they don’t want to happen – which will in turn be changed to good luck to make sure that thing doesn’t occur by the birds by the end of the year. For example, you could think “I won’t pass my school exam” when you buy the bird, and by the end of the year, the bird will help you pass it! This is a unique local festival, and the hand-carved Usokae birds make very charming gifts too!
Venue Details
| Website | https://fukushima-guide.jp/event/january-events/ |
|---|---|
| Contact | Fukushima City Tourism & Convention Association (+81) 24-563-5554 |
| Best Season |
|
| Access | Nishine Shrine, Takahata 2, Yuno, Iizaka-machi, Fukushima City, Fukushima Pref. 960-0211 View directions |
|---|---|
| Getting there | By Car: 10 min from the Fukushima-Iizaka I.C. exit off the Tohoku Expressway By Train: 7 min on foot from Iizaka Onsen Station (Fukushima Kotsu Iizaka Line) |
Nearby
Outdoor Activities
Fukushima Sky Park
A rural landing field located 10 km Northwest of central Fukushima City. Starting with the Azuma Mountain range, the beautiful mountain vistas surrounding this massive location will leave you mesmerized. In addition to aircraft take-off and landing practice, it is possible to use the Fukushima Sky Park for various events. It is widely used for music events, automobile and motorcycle test drives, and a test venue for public organizations.
Cultural Experiences
Kokeshi Doll Painting at Matsuya Souvenir Shop
This souvenir shop sells a large variety of Tsuchiyu Onsen local products, the most well-known - of course - is the Tsuchiyu Kokeshi dolls. Tsuchiyu Kokeshi wooden dolls are known for their peculiar expressions. Matsuya Souvenir Shop even includes a kokeshi workshop, where an artisan creates kokeshi right before your eyes. For a particularly unique experience, you can paint your own Kokeshi Doll!
Outdoor Activities
Ebisu Circuit
Ebisu Circuit is a multi-course motorsport facility in the hills above Nihonmatsu City. Rather than a single racetrack, it is a collection of separate courses built across a mountainside, connected by access roads and surrounded by forest. It was developed by Nobushige Kumakubo, a professional drifter who wanted a place dedicated to practice and grassroots driving. Over time, it became closely associated with drifting in particular, both domestically and internationally.The complex is divided into several courses, each with their own unique style and character. Kita (North Course) is one of the busiest areas, with cars running along a back section that brings car speeding past the spectator wall. Nishi (West Course), traditionally associated with grip driving, includes a short layout well-known for long drift trains.Higashi (East Course), usually a grip circuit, is opened for drifting during festival periods and also houses the main circuit office. The Touge (mountain pass) course winds through a narrower hilly section with tighter bends and noticeable elevation changes.Ebisu has also become a destination for overseas drivers. Many travel specifically to experience the different course layouts, enjoy the informal practice culture and chat with other drift enthusiasts. It is common to see privately owned cars ranging from lightly modified street builds to dedicated drift machines. The atmosphere during regular days is focused on driving rather than spectacle, with participants rotating through sessions and making adjustments between runs.Three times a year, the circuit hosts the Ebisu Drift Matsuri. The festival, typically held in spring, summer, and autumn, opens multiple courses for extended sessions over several days. Drivers move between tracks, often running late into the evening, and tandem drifting is a big attraction. Unlike formal competitions, the emphasis is on participation and meeting fellow drivers. For many visitors, the festival represents the most concentrated expression of Ebisu’s identity: a large group of drivers sharing the same mountain, rotating through its varied layouts, and focusing almost entirely on drifting. Learn more about the festival with our total guide.For visitors looking to experience drifting themselves, the Drift Taxi experience lets you ride as a passenger in a special drifting car while a professional driver speeds around the circuit. Booking and more information here.
You might also like
Events & Festivals
Ebisu Drift Matsuri (Ebisu Drift Festival)
See our total guide to the festival for details on ticket prices, things to do in the area and more.The Ebisu Circuit is a famous car racing track in Nihonmatsu, containing several drift schools. Three times a year, it holds the Ebisu Drift Matsuri (Ebisu Drift Festival), a thrilling event that gathers car drifting fans from across Japan and abroad.The festival usually goes from Saturday morning to Sunday afternoon, during which participants can drift all day and night in the designated courses for a set fee. There are typically three Drift Festivals a year: Spring Drift Festival (ドリフト春祭り): Usually held in April or May Summer Drift Festival (ドリフト夏祭り): Usually held in August Autumn Drift Festival (ドリフト秋祭り): Usually held in NovemberEbisu Drift Matsuri in 2026 (dates may be subject to change): Spring: May 9th & 10th (Sat/Sun) Summer: August 22nd & 23rd (Sat/Sun) Autumn: November 14th & 15th (Sat/Sun)Participating in the Drift Festival is a perfect opportunity to get the most out of a visit to the Ebisu Circuit. For instance, using the racing courses at the Circuit would normally require a reservation, but, during the event, participants are free to use the course of their liking between the available options. Because of that, cars run right next to each other, making the already exciting prospect of drifting even more adrenaline-packed!To participate, you can register on the website before the event. Even if you cannot drive, you can make your way there to watch the incredible maneuvers of drifters as they screech their way through the courses. A big allure of the festival is the atmosphere of being among drivers and car enthusiasts.For updated information, please refer to the official site of the Ebisu Circuit (in Japanese).For things to do in Nihonmatsu while you're in town, check our article about the area.
Events & Festivals
Fukushima Waraji Festival
Fukushima City’s local summer festival ‘Fukushima Waraji Matsuri’ started in 1970. It is said that, despite its short history, this festival has its roots in an Edo Period traditional event known as the ‘Akatsuki-mairi’ (or Mt. Shinobu Dawn Procession).During the festival evenings, locals parade a huge straw sandal (known as a waraji) along Route 13. This procession is followed by many different groups, who perform dances around town. The first evening is filled with music from the Showa Era, while the songs of the second night are modern and very upbeat.This waraji weighs around 2 tons, is 12 metres in length, and is thought to be one of the biggest in Japan. Every February, local people follow the tradition of dedicating the waraji to Haguro Shrine on Mt. Shinobu, which is thought to help keep legs healthy and strong.The festival is held on the first weekend of August, with the 2025 festival likely to be held from Friday 1 to Sunday 3 August, 2025.
Events & Festivals
Iizaka Kenka Matsuri (Iizaka Fighting Festival)
The 2025 festival took place from Friday 3rd to Sunday 5th October, 2025. The main event, featuring the clashing of the stalls, took place on the Saturday 4th, starting around 20:30, at Hachiman Shrine in Iizaka Onsen.One of the three major fighting festivals in Japan, the Iizaka Fighting Festival has a tradition three hundred years in the making. It's said that Iizaka's annual harvest festival was beset by young men bashing floats against one another to prolong the festivities, and over time this became a core part of the event. This festival is so vibrant that throughout the town you can hear the beat of Japanese drums like an earthquake as huge floats crash together in battle. Hachiman Shrine becomes the main stage for the festival, after the floats are paraded around the streets.The main day of the festival, in which the floats clash in front of the shrine, takes place on the Saturday, and is the only day to see the main showpiece of the festival. Although the action starts at 8.30pm, many people choose to go to the shrine much earlier, since the shrine grounds get very busy once the floats enter.
Events & Festivals
Kohata Hata Matsuri (Kohata Flag Festival)
The annual Kohata Hata Matsuri (Kohata Flag Festival) is one of three main festivals in Japan centered on a dramatic procession of large flags, and has been held for over 960 years. The five hues of the brightly-colored flags rising up towards the sky makes for some fantastic views. Kohata Flag Festival, which has been designated as an Important Intangible Folk Cultural Property of Japan, is held annually on the first Sunday of December.Mt. Kohata, for which the Kohata suburb of Nihonmatsu is named, is home to the impressive Okitsushima Shrine. This is where the festival is completed once the attendees have brought the flags up the mountain to make an offering at the shrine complex. The festival route involves wandering through a series of back roads and woodland paths, making it a considerably longer journey than the usual steps that lead to the shrine.The festival typically begins with speeches from local dignitaries at 8am, with the flag procession departing the Kohata Community Center at 8.30am. Accounting for several breaks on the parade route, the flags arrive at Okitsushima Shrine shortly before 1pm in the afternoon, so it's worth bringing food and drink to recharge your energy during the journey. The footing in the woodland can be slippery in early December, so visitors might consider shoes with good grip.