At Usokae Festival, held in Iizaka Onsen Town, visitors buy lucky, hand-carved, wooden birds called ‘Usokae’. ‘Usokae’ translates as ‘changing lies’. Visitors who buy an Usokae bird must think of a ‘lie’ – i.e. something they don’t want to happen – which will in turn be changed to good luck to make sure that thing doesn’t occur by the birds by the end of the year. For example, you could think “I won’t pass my school exam” when you buy the bird, and by the end of the year, the bird will help you pass it! This is a unique local festival, and the hand-carved Usokae birds make very charming gifts too!
| Website | https://fukushima-guide.jp/event/january-events/ |
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| Contact | Fukushima City Tourism & Convention Association (+81) 24-563-5554 |
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| Access | Nishine Shrine, Takahata 2, Yuno, Iizaka-machi, Fukushima City, Fukushima Pref. 960-0211 View directions |
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| Getting there | By Car: 10 min from the Fukushima-Iizaka I.C. exit off the Tohoku Expressway By Train: 7 min on foot from Iizaka Onsen Station (Fukushima Kotsu Iizaka Line) |
The only Japan Racing Association racecourse in the Tohoku region. Enjoy the excitement of the seasonal races held during Spring, Summer and Winter, as well as the traditional Tanabata Prize in July. The racecourse also has other areas for enjoying yourself, including a children's play area and athletic facilities, making it a great place to come with the family.
Kami-Kawasaki Washi paper has a history of over 1,000 years. It was given the name "Kami-Kawasaki Washi" because of its origin in Nihonmatsu City's Kami-Kawasaki district. Since the name of districts changes with the years, during Japan's Heian Period, it was known as "Michinoku-gami "("paper made in Michinoku").Kami-Kawasaki Washi paper has been used regularly as shoji paper (paper for sliding doors). Many people are charmed by the warmth and simple beauty of Kami-Kawasaki Washi. Paper mulberry, a type of tree used for making the paper, is grown locally. The traditional production method, from producing the raw ingredients to making the paper, is continued in Nihonmatsu City even today.Sticking to traditional production methods ensures that the finished paper has a luxuriant warmth and refinement, and is strong and durable. At present, a variety of products, such as dyed paper, folkcraft paper, and paper crafts, are produced, all of which maintain the paper's original texture. Although the demand for shoji paper is declining, there is still demand for products such as wallpaper and lamp shades. In this way, Kami-Kawasaki Washi remains important to us everyday. At the Washi Traditional Crafts Gallery - located at Michi-no-Eki Adachi (Roadside Station) - visitors can make washi postcards, paper fans, and other items.
Established in 1836, the Yoshinoya family has been continuing the production of Enobori banners using traditional techniques. Originally the family business was a kimono shop, however, the side business of painting Enobori banners began to grow until is eventually became their main business.These banners typically feature images of warriors and can be quite complex with their designs. They are made by painting on banners with a type of calligraphy ink.To create clean and uniform design, stencils are made from various materials to be used as a guide for the design. Once the basic design is painted with a stencil, you connect the lines and add fine details by hand.As a nod to a famous Sukagawa person, they began creating a design of Ultraman posing as a samurai warrior! You can try out the traditional banner making method explained above to create tote bags and small banners featuring a variety of samurai and Ultraman samurai designs.©円谷プロ
This souvenir shop sells a large variety of Tsuchiyu Onsen local products, the most well-known - of course - is the Tsuchiyu Kokeshi dolls. Tsuchiyu Kokeshi wooden dolls are known for their peculiar expressions. Matsuya Souvenir Shop even includes a kokeshi workshop, where an artisan creates kokeshi right before your eyes. For a particularly unique experience, you can paint your own Kokeshi Doll!
One of the largest scale events in the prefecture, this fireworks show features stunning firework displays, a hanabi-e-maki performance which combines music and fireworks, and displays from firework masters throughout Japan. Around 10,000 fireworks can be enjoyed during this 1.5 hour event.
Shirakawa Daruma Market is held annually on February 11. On this date, the streets become lined for 1.5 km with stalls selling Daruma of all shapes and sizes. This lively, exciting market celebrates the culture and history of Shirakawa Daruma – a traditional doll which is characterised by having cranes for eyebrows, a tortoise for a moustache, beard made of bamboo, and pine and plum branches for cheeks, all of which make it a very auspicious item to keep at home.
The Fukushima Fireworks Festival is something of a local pride in Fukushima City. Around 8,000 fireworks of a huge variety of explode against the night sky. The firework line-up even includes fireworks that are specifically designed for things such as warding away evil, and granting wishes!While there is paid seating inside the Shinobugaoka Baseball Stadium, many locals choose to head early to Shinobugaoka Ryokuchi Park and sit on mats there to watch the fireworks display.
The 2025 festival took place from Friday 3rd to Sunday 5th October, 2025. The main event, featuring the clashing of the stalls, took place on the Saturday 4th, starting around 20:30, at Hachiman Shrine in Iizaka Onsen.One of the three major fighting festivals in Japan, the Iizaka Fighting Festival has a tradition three hundred years in the making. It's said that Iizaka's annual harvest festival was beset by young men bashing floats against one another to prolong the festivities, and over time this became a core part of the event. This festival is so vibrant that throughout the town you can hear the beat of Japanese drums like an earthquake as huge floats crash together in battle. Hachiman Shrine becomes the main stage for the festival, after the floats are paraded around the streets.The main day of the festival, in which the floats clash in front of the shrine, takes place on the Saturday, and is the only day to see the main showpiece of the festival. Although the action starts at 8.30pm, many people choose to go to the shrine much earlier, since the shrine grounds get very busy once the floats enter.