This festival - recognised as a Significant Intangible Folk Cultural Asset - has a history of over 800 years and is held over three days (22-24 July) every year. The highlight of the festival is watching a procession of women dressed in beautiful traditional Japanese wedding apparel, making their way to the shrine at the heart of the town. This takes place on the morning of 23 July.
In the afternoons and evenings, floats are marched through the streets bearing local schoolchildren performing traditional kabuki theatre.
| Website | https://www.kanko-aizu.com/about/(English) |
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| Related info | There is ample parking at the community centre just east of the Kumano Shrine where the bridal parade finishes. |
| Access | The festival is a short walk from Aizu-Tajima Station View directions |
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| Getting there | By Car:
By Train:
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Be swept off your feet by the amazing scenery at the Oguninuma Wetlands. These wetlands are located in Urabandai area, and are just one part of the stunning Oze National Park. Lots of people hike here every year at the start of summer to enjoy views of the seasonal yellow flowers, called Nikko Kisuge.
The Tradition of Aizu lacquerware in Fukushima Prefecture has continued for 400 years. Try out creating a design on Aizu Lacquerware with a technique called Chinkin ("Sunken-gold") at Tsunoda Lacquer Art Studio. Sketch your design on tracing paper, and then mark it onto the lacqerware with a needle. Tsunoda san will help you fill the grooves created by your needle with gold and silver powder to create your design. Alternatively, try painting your own design on Aizu lacquerware at the studio. Either experience will create a great souvenir of your trip in Japan. These experiences take about an hour.
Local farmers and agricultural associations offer a variety of authentic agricultural experiences, and are all waiting to provide you an unforgettable experience with a range of activities tailored for families, friends, schools, and company outings. Visitors can join farmers for a one-day farm experience, while taking in the beautiful nature of the Aizu region.
Experience canoeing at Lake Hibara, one of Urabandai’s largest lakes! Outdoor Sports Club Bacss offers a range of fun tours and activities centred around Lake Hibara that you can join with family and friends, including trekking, canoeing and fishing.
2026: The festival will be held on Saturday 14th and Sunday 15th February, 2026.Snow sculptures big and small take center stage at this exciting, local snow festival. Try out local cuisine and browse traditional locally-made crafts at the Tadami Furusato Snow Festival. As night closes in, the snow sculptures are dramatically lit up. They look even more fantastic when surrounded with the light of the fireworks display that is held on Saturday and Sunday evening.
Winter in Showa Village wouldn’t be complete without heavy snowfall – every year around 2 meters of snow piles in the village! Showa Village’s local people has adapted their way of working around the harsh conditions of winter over the generations by utilizing the long winter months to create crafts from weaving thread made of ramie (made from nettles). This photo shows an important part of this process – the bleaching of the fabric. Visitors can even experience making coasters made from ramie using traditional methods at Orihime Koryukan Building, located at Michi-no-Eki Karamushi Ori-no-Sato (Roadside Station)!The date of the 2021 Karamushi Ori-no-Sato Festival will be at the end of February 2021, and is currently being decided.
Held every year on July 2, the Ouchi-juku Hange Matsuri (‘mid-summer festival’) is a charming festival with hundreds of years of tradition behind it. The festival takes place at the traditional Edo period post town of Ouchi-juku, about 40 minutes south of Aizu-Wakamatsu City. It features a vivid parade featuring men in black eboshi caps carrying around the mikoshi (portable shrine), as well as the famous red-faced Tengu, supernatural creatures seen as spiritual guardians.Originally held to venerate the spirit of Prince Mochihito, an emperor’s son said to have taken refuge here after the Genpei War, the festival is now a broader community event that prays for household safety and strong harvests.Blessings are invoked at 12:00pm at Takakura Shrine, with the parade starting from 12.30pm and winding its way slowly through the village until about 3pm. They take breaks at several points, so it’s even possible to duck into a nearby soba restaurant for lunch. (A great time to try negi-soba, the Ouchi-juku speciality of soba eaten with a long onion!)
Ouchi-juku’s rows of thatched-roof houses (which date back to the Edo Period) are transformed into a winter wonderland during Ouchi-juku Snow Festival, which takes place every February. Bright white snow falls and slowly builds up, as candles burn bright in snow lanterns, bathing the old post town in warm light. Various events are held during the two-day festival, the highlight being the flaming torch parade and fireworks on the first evening.The 2026 festival will be held Saturday 14th and Sunday 15th February, 2026.The schedule for last year can be found on the Ouchi-juku Tourism Association website in Japanese, or as below in English:Getting to Ouchi-juku BY LOCAL TRAIN & BUS 2025:Full-size PDFs of the bus scheduleFull-size PDFs of the bus schedule