Aizu-Tajima Gion Festival

Aizu-Tajima Gion Festival

This festival - recognised as a Significant Intangible Folk Cultural Asset - has a history of over 800 years and is held over three days (22-24 July) every year. The highlight of the festival is watching a procession of women dressed in beautiful traditional Japanese wedding apparel, making their way to the shrine at the heart of the town. This takes place on the morning of 23 July.

In the afternoons and evenings, floats are marched through the streets bearing local schoolchildren performing traditional kabuki theatre.

Venue Details

Venue Details
Websitehttps://www.kanko-aizu.com/about/(English)
Best Season
  • Summer
Related infoThere is ample parking at the community centre just east of the Kumano Shrine where the bridal parade finishes.
Access Details
AccessThe festival is a short walk from Aizu-Tajima Station
View directions
Getting there

By Car:

  • 1 hour drive from Aizu-Wakamatsu City.
  • 2 hour drive from Fukushima City and Koriyama City.

By Train:

  • From Asakusa Station, take the Revaty Train to Aizu-Tajima Station (Takes around 3 hours 15 minutes)
  • From Aizu-Wakamatsu, take the Aizu Railway Line from Aizu-Wakamatsu Station to Aizu-Tajima Station (Takes around 1 hour 15 minutes).

Fukushima Festival Guide

Nearby

The World Glassware Hall
Cultural Experiences

Tsukimigaoka Chomin Center

Tsukimigaoka Chomin Center (a town hall-turned-hotel which is only a 20-minute walk from Aizu Yanaizu Station) is known for their famous sauce katsudon lunch. This dish contains fried pork cutlet and a simple egg omelet on rice which is covered with a savory sauce that simply melts in your mouth. There are other places in Yanaizu that serve the katsudon dish as well, but according to local opinion, the katsudon at Yanaizu Chomin Center is hard to beat. Why not stop by and fill your stomach before taking in the other local sights? There are even some great shared hot spring baths, which can be enjoyed as day visit onsen. There are plenty of nearby attractions. Enjoy your time hiking or fishing or at the nearby Kiyoshi Saito Museum of Art or the beautiful and serene Enzoji Temple. Kiyoshi Saito Museum of Art houses works by esteemed woodblock artist Kiyoshi Saito and the beautiful works he created throughout his lifetime. At the Enzoji Temple experience tranquility and nature, also learn about the origin legend of the akabeko, the nodding red cow famous in the area. And only a 15-minute drive away you can look at the No. 1 Tadami River Bridge View Spot; this bridge offers a spectacular sight of the Tadami River and the surrounding nature.

The World Glassware Hall
Cultural Experiences

Paint Your Own Akabeko

Bookings for the akabeko painting can be made on the official reservation page.What is 'Akabeko'?The akabeko legend started at Enzoji Temple in Yanaizu Town, in the Aizu region. The construction of this temple began in the year 807, but due to a huge earthquake at the end of the seventeenth century, it had to be repaired in 1617. It was during the reconstruction of the temple that the akabeko became a folk legend.It is said that moving the wood and other supplies necessary for the reconstruction work was incredibly difficult because materials had to be transported from various villages upstream of the Tadami River. The materials were heavy and the journey to the temple was long. Cattle were used to transport materials, but many struggled to bear their loads.Then, out of nowhere, appeared a cow with a red coat. (It should be noted that, in the past, the word ‘red’ was used to describe the color ‘brown’, so it is likely that it was a brown cow.) The red cow supported the other cows and helped the priests who were constructing the temple until it was completed. Then, it suddenly vanished.'Akabeko' means 'red cow' in the local dialect.A number of statues of the cow were built inside the temple grounds so that the people of Yanaizu could express their gratitude to the akabeko.In the years following, there was a range of legends about the akabeko, with stories such as families who owned akabeko being rid of sickness upon stroking the cows. They continued to hold their status of bringers of good luck and strength. Families bought or made akabeko toys for their young children to play with.Akabeko Painting ExperiencesIn recent history, the Aizu tradition of painting akabeko began. It is said that this tradition started as something to do for children visiting Aizu-Wakamatsu City as part of school trips. This was when the story of the Akabeko evolved once more, into its newest papier-mâché form. The stripes on the face and back of the papier-mâché Akabeko are said to represent strength and perseverance.There are a number of workshops in Aizu-Wakamatsu City where you can paint your own Akabeko. Most workshops offer the standard red, white, and black paint. These talismans for good health make very cute and lightweight souvenirs to take home for family and friends – or keep for yourself! Those who prefer to buy a ready-painted Akabeko will be able to find it at most souvenir shops.BookingIf you would like to book an akabeko painting experience at the Tsurugajo Kaikan (a shopping complex located next to Tsurugajo Castle), please access this page.

The World Glassware Hall
Cultural Experiences

Chinkin Taiken (Sunken-Gold Design Experience)

The Tradition of Aizu lacquerware in Fukushima Prefecture has continued for 400 years. Try out creating a design on Aizu Lacquerware with a technique called Chinkin ("Sunken-gold") at Tsunoda Lacquer Art Studio. Sketch your design on tracing paper, and then mark it onto the lacqerware with a needle. Tsunoda san will help you fill the grooves created by your needle with gold and silver powder to create your design. Alternatively, try painting your own design on Aizu lacquerware at the studio. Either experience will create a great souvenir of your trip in Japan. These experiences take about an hour.

You might also like

Aizu Festival
Events & Festivals

Aizu Festival

The Aizu Festival is the biggest event of the year for the historic Aizu region. The main feature of the festival is the Aizu Hanko Gyoretsu, a procession of Aizu Domain lords and samurai.Headed by flag-bearers holding the standards of the feudal lords of the Aizu Domain, the procession is attended by participants representing well-known feudal lords such as Lord Uesugi, Lord Hoshina, and Lord Matsudaira, and by groups of festival participants wearing garments and carrying tools associated with each of these lords.Each year, some 500 people parade through downtown Aizu-Wakamatsu in an event that magnificently recreates the world of samurai. Before the procession starts off, there is a kick-off ceremony at Tsurugajo Castle.Visitors can enjoy watching the sword dancing of the Byakkotai warriors and sword fight performances given by professional actors, with the castle keep of Tsurugajo in the background.Overseas visitors or Japan residents can also join the parade in samurai armour; for more details about joining the 2026 parade next year, please send us an email.2025 Festival Schedule:Full details of the 2025 schedule here (in English).Full details of the 2025 schedule here (in Japanese).19 September 2025 (Friday)18:00 - 18:30 Lantern parade: Local schoolchildren will walk from Tsurugajo Castle to Shinmei Street carrying lanterns.19:00 - 20:30 Aizu-Bandaisan Mountain Dance: Held around a tower set up on Shinmei Street. Anyone is free to join in.Main day: 20 September 2025 (Saturday)09:55 Lord's Procession: The procession leaves from Tsurugajo Castle and carries on through the city, ending at roughly 1pm or 2pm. More events are held at the castle and around the city; please check the above English pamphlet for more details.19:00 - 20:30 Aizu-Bandaisan Mountain Dance: Held around the tower on Shinmei Street. Anyone is free to join in.21 September 2025 (Sunday)10:00 Nisshinkan Children's Parade: Children march through the streets dressed as members of the legendary Byakkotai (White Tiger Corps) or Swords Corps.10:10 Drum and Flute Corps Parade: Students from around 20 elementary schools in the city perform with traditional drum and flute.

Otawara Hiki (Bale Pulling Festival)
Events & Festivals

Otawara Hiki (Bale Pulling Festival)

Held in the town of Aizu-Bange to the northwest of Aizu-Wakamatsu City, Otawara Hiki is a fierce display of community spirit and competitive energy that traces its roots back to the Edo period. It's the main attraction of the so-called 'Strange Festival', which takes place on 14 January every year.There is a children's event, featuring local students, before the main bout is fought over a large bale between teams representing the west (the white team) and the east (the red team). Despite the cold, the male participants take part largely in loincloths, while female participants wear a traditional festival light coat. It's said that if the east team wins, business will prosper in the coming year, while if the west team wins, it means there will be a bountiful harvest.The festival was first founded over 400 years ago in the Warring States Period, but was abolished by the Imperial government after the Aizu Domain's loss under the shogun in the Boshin War (civil war) of 1868. The tradition was restarted roughly a century later in 1956, and has continued to this day.Before the tug-of-war, there are taiko drum performances, and afterwards visitors can enjoy a dramatic display of the pounding of mochi by local experts, cheered on by the crowd, and receive a miniature bale said to bring good luck.Members of the public can also join the tug-of-war if they apply in advance. Please contact us for more details.A similar Strange Festival takes place in nearby Aizu-Misato on 11 January, also featuring a tug-of-war over a large bale, albeit wearing more layers than their counterparts in Aizu-Bange.Otawara Hiki– Event Schedule (2026)12:50 Tawara-daiko Performance Taiko drum performance by the Aizubange Town taiko group13:20 East vs. West Kotawara Hiki (Small Bale Pulling) Children compete by pulling a small straw bale (approx. 1.5 m high × 2.2 m long, weighing 1 ton)14:00 Otawara Hiki (Giant Bale Pulling) Teams pull a giant straw bale (approx. 2.5 m high × 4 m long, weighing 5 tons)14:45 Mochi Rice Cake Serving15:00 Fukumame Bale Tossing A total of 365 lucky small bales are thrown to the crowdFood stalls open from 11:00 

Lake Numazawa Festival
Events & Festivals

Lake Numazawa Festival

Lake Numazawa Festival is held on the first Saturday and Sunday of August every year at Lake Numazawa in Kaneyama Town. It is said that over 800 years ago, a man killed a giant snake (dragon) that lived at the bottom of Lake Numazawa in order to protect Kaneyama Town. Over the course of the 2 days, local people act out this folktale at the lakeside. Come and visit to enjoy some local shows, watch firework displays on the Saturday night, and swim in the lake!As a rough framework, fireworks typically launch around 8pm on the Saturday night, coinciding with the arrival of the great snake, and the samurai warriors arrive to perform around 12pm (noon) on the Sunday.Visitors arriving by car should park according to instructions from staff in the large auxiliary car park - this is close enough to the lake to be a short walk, but shuttle buses also run regularly between the two locations, the journey taking about 2-3mins.

Top