Fukushima Product Promotion Center

Fukushima Product Promotion Center

The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.

Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.

Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.

Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.

As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.

Venue Details

Venue Details
Websitehttps://www.tif.ne.jp/bussan/bussankan/(Japanese)
Contact

(+81) 24-525-4031

Best SeasonAll Year
Opening Hours

9:30 AM - 7:00 PM

Open every day

Related infoThe Fukushima Lounge is open from 10:30 AM - 7:00 PM (L.O. at 6:30 PM)
Access Details
AccessCorasse Fukushima 1st Floor, Mikawa Minami 1 – 20, Fukushima-shi, Fukushima Prefecture
View directions
Getting there

3 min by foot from JR Fukushima Station's west exit.

Related trips

  1. Culture

    Two Days, One Night in Fukushima Prefecture

    Looking to visit the best of Fukushima Prefecture in only a short time? This itinerary aims to cover some of the prefecture's most popular spots in the space of a two day, one night stay, including lunch options and potential activities. The transport hub of Koriyama, served by both shinkansen (bullet train) services from Tokyo and local trains, is an excellent place to start your trip. The journey from Tokyo Station to Koriyama Station takes as little as 1 hour and 15 minutes on the shinkansen. On this trip, you'll visit, among others: The ethereal thatched-roof village of Ouchi-juku Tsurugajo Castle, samurai fortress of the Aizu clan The double-helix architecture at Sazaedo Temple Goshikinuma Ponds, one of northern Japan's most beautiful natural areas The astonishing colours along the Bandai-Azuma Skyline sightseeing road The Fukushima 'Fruit Line' with dozens of orchards This itinerary can also be combined with a beautiful cherry blossom spot like Hanamiyama or the thousand-year-old cherry tree Miharu Takizakura, if your trip falls in mid-April. These spots are most easily traversed by car, so this article recommends renting a car at Koriyama Station. There are four rent-a-car spots near the station with English support and online bookings available:  Toyota Times Car Rental ORIX JR Rent-A-Car However, much of the course can be accessed by public transport. The sights towards the mountainous Inawashiro region (Goshikinuma Ponds, Bandai-Azuma Skyline etc.) can be more difficult without a car.

Nearby

The World Glassware Hall
Nature & Scenery

Mt. Azuma-Kofuji

There is a special bus running from Fukushima Station to the Jododaira plateau while the mountain is open. Please visit the Jododaira Sky Access page for more details.Jododaira and the Bandai-Azuma Skyline mountain road are open from April 21, 2026.Every year in spring, as the snow melts away, it leaves behind the shape of a giant white rabbit on the side of Mt. Azuma-Kofuji. This is called the “seeding rabbit”, and it signals to the people of Fukushima that the farming season has come.From April to November each year, you can experience the beauty of the awe-inspiring natural landscape of Mt. Azuma-Kofuji.Mt. Azuma-Kofuji is an active volcano with an appealing symmetry to it and a soft conical shape; because of these classic features, it was named Kofuji ('little Fuji'), after the iconic Japanese mountain.Thanks to its volcanic ground, the area has given birth to many nearby onsen areas perfect for relaxing, such as Tsuchiyu Onsen and Takayu Onsen.Mt. Azuma-Kofuji is a great destination for those who decide to drive through the area as the Bandai-Azuma Skyline happens to pass just below the crater of Mt. Azuma-Kofuji. Along the roadway is the Jododaira Visitor Center, which offers visitors a place to park, rest up, get a snack, and maybe even buy souvenirs. It is the perfect spot to take a break and explore one of the many short hiking routes to stretch out your muscles after a long car ride. From there, it is just a short hike up to the crater, and there are plenty of other great trails. Circle the crater of Mt. Azuma-Kofuji on a relaxed 40-minute walk and—if you are lucky—enjoy gorgeous views of Fukushima City, Mt. Bandai, and the Urabandai area. But do watch your step as the ground can be uneven and even slippery on grey days. The mountain is open from spring to autumn every year.

History & Culture

Hashimoto Buddhist Sculpture Shop

The Hashimoto Butsugu-Chokoku Ten (Hashimoto Buddhist Sculpture Shop) has a long history of over 160 years. Here visitors can try the truly unique experience of customizing their own lacquered chopsticks. Under careful instruction, you’ll be able to go home with your very own pair of one-of-a-kind chopsticks. The establishment sells many fine lacquerware products, from kitchen utensils and crockery to masks for use as decoration or at festivals. The chopstick-customizing workshop is available for 2,500 yen per person and is very popular for groups and couples. Even children (ages 12 and up) are able to do it with the supervision of adults and the instruction of the teacher. There are also pamphlets available in English for non-Japanese speakers. The workshop is easy to understand as the instructor guides you through the various steps until you are finally able to see the revealed layers of lacquer color on your own chopsticks. The chopstick experience workshop requires a reservation made at least five days in advance. While you are at the Hashimoto Buddhist Sculpture Shop, you will be guided through the six steps of making your own lacquered chopsticks. It will be an exciting experience as you begin with red or black chopsticks and slowly file down the layers of lacquer until the patterns are revealed. Traditionally, red chopsticks are for women and black are for men. Whichever color you choose though, these are certain to be your favorite set of chopsticks full of memories.  

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Gourmet & Shopping

Daruma Land

Newly opened on July 8th, 2021, this is a place where visitors can learn about Daruma, the symbol of Shirakawa city!  Much of the structure of the main building is the structure of a restored old Japanese home, so the structure is beautiful and minimalistic. Inside, an elegantly restored tatami room showcases a work shop where you can watch artists expertly hand paint daruma dolls.  There is also a display that explains the process of making a daruma doll, and a showcase room where you can take a look at a collection of unique daruma that are designed by various artists. There is also a daruma shrine and a warehouse where you can purchase daruma, paint your own, or try out the huge daruma gacha gacha machine for a surprise daruma!   

Himonoya Sake Brewery
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Himonoya Sake Brewery

Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.

Kunitaya Miso Factory
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Kunitaya Miso Factory

The Kunitaya Miso Factory is a small shop that was founded in 1777 to produce miso paste for the local community. Miso is one of the most (if not the most) popular flavor for foods in Japan. Many people drink miso flavored soup at least once a day and it isn’t uncommon to find miso soup present in every meal of the day. Before grocery stores and convenience stores were as widespread as they are today, people would go to their neighborhood miso shops to source this kitchen staple Today, many of these small shops have disappeared, however at Kunitaya Miso Factory, the owners want to preserve their small business and the unique culture of small batch local miso makers.The small scale operation allows for more freedom and diversity in flavors. At the café next door, “Kura Café,” you can try different variations and flavors of the miso that they produce at the Kunitaya Miso Factory.The brewery is housed in an old fashioned Japanese ware-house style building with a red lattice front. Years ago, during festivals, the red lattice front was removed to make the building more open to the street and the public. If you are interested in getting a more in depth experience, consider joining a tour of the brewery! Contact us if you are interested.

Kura Café Sen no Hana
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Kura Café Sen no Hana

The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!

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