Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience to be sure to visit in the winter on a morning when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age, 20 years old or more, in order to enjoy the free tasting. There are four types of sake to be sampled along the tour, among them Kinpyo is the most highly recommended with its sweet aftertaste it makes an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
| Best Season |
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| Entrance Fee | Free |
| Related info | <u><b>Brewery Tours:</u></b> Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. <u>Booking Tours</u> Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or, book via Nihonmatsu Tourism Association via <a href="https://www.nihonmatsu-dmo.jp/en/plan/sake_1/">their website</a>, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
The Ayu Suspension Bridge is a long-beloved symbol of Yamatsuri Town, located near Yamatsuriyama Station. From the bridge, visitors can enjoy magnificent views of the Kuji River and the surrounding mountains. It is worth coming to see in any season. The riverbank around Ayu Suspension Bridge is a popular spot for anglers.
Koori Town, home to some 236 acres of peach orchards, is a wonderful place to view peach blossoms when spring rolls around. 24,000 trees fill the 120 hectares of peach orchards located along the banks of the Abukuma in Koori Town's Danzaki area - many of these are located along a road known locally as 'the Peach Line'. When these flowers all open their petals in unison, the landscape is transformed into a sea of pink, truly a utopian vista. Their Majesties the Emperor and Empress (the Crown Prince and Princess at the time) walked through this orchard on April 26 1996 - an event which is commemorated with a memorial tablet that stands along the Peach Line. Visitors to the peach orchards on the banks of the Abukuma river will be treated to views of Mt. Handa, the symbol of Koori Town. The best time to visit the peach orchards is mid-April.
This weeping cherry tree is around 400 years old and is called the "daughter" of Miharu Takizakura, another famous cherry tree located in Fukushima. Countless visitors have visited from inside and outside the prefecture after hearing about the beauty of this cherry tree. Photography tip: Around 2 pm is the best time to take a picture.
Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake. Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields. After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals. In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
A wonderful family owned and operated small business that sell unique ultraman and kaijyu stylized bread and cookies.The interior is decorated with Ultraman related memorabilia. This is a family owned and operated small business, and the creativity of the (now adult) kids of the family shines through in the various Ultraman and Kaijyu related breads and cookies!Each one is absolutely delicious.©円谷プロ
BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
Fukushima Prefecture Souvenir Shop (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station. Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima – a prefecture which is blessed with a wealth of natural beauty. Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section. Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop. As well as displaying and selling delicious local produce and locally-made folk crafts from a wide-range of areas across the prefecture, Fukushima Prefecture Souvenir Shop also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work, so definitely make sure to visit.
