Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience to be sure to visit in the winter on a morning when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age, 20 years old or more, in order to enjoy the free tasting. There are four types of sake to be sampled along the tour, among them Kinpyo is the most highly recommended with its sweet aftertaste it makes an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | <u><b>Brewery Tours:</u></b> Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. <u>Booking Tours</u> Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or, book via Nihonmatsu Tourism Association via <a href="https://www.nihonmatsu-dmo.jp/en/plan/sake_1/">their website</a>, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Off the beaten track, Mt. Kohata’s Okitsushima Shrine is a perfect spot for those searching for a peaceful, spiritual place to visit. The shrine’s story – Date Masamune burned down Mt. Kohata in order to dominate the area during the Tensho Era (1563-1593), but couldn’t destroy the shrine’s three-storied pagoda – makes the area even more special. The three main goddesses of Shintoism – whose names are Princess Tagori, Princess Tagitsu, Princess Ichikishima – are worshipped at this shrine. These three goddesses are thought to be the daughters of the sun goddess Amaterasu, the major deity in the Shinto religion. It is not only Shintoism which is practiced at this shrine, but also Buddhism. In particular, the Japanese Buddhist goddess known as ‘Benten sama’ is worshipped on Mt. Kohata. Despite the turmoil which engulfed faith in Buddhism which occurred during the Meiji Era, strong faith in Benten sama – the Buddhist deity of peace, good luck, wisdom, and marriage – continues to this very day. Kohata Flag Festival, which has been designated as an Important Intangible Folk Cultural Property of Japan, is held annually on the first Sunday of December at Mt. Kohata.
Mt. Adatara is actually made up of multiple active volcanoes that form a broad mountain. It last erupted in 1996. Poems in the book Chieko-sho by Kotaro Takamura (1883-1956) helped make the mountain famous.The summit of Mt. Adatara stands at an altitude of 1700 m, stretching about 9 kilometers in a north-to-south direction. Views of Mt. Adatara are lovely in and of themselves, but the views that visitors have of the surrounding area once they reach the summit are breathtaking. Chosen as one of Japan’s top 100 mountains, as well as one of the top 100 mountains for flowers, a view spot at an altitude of 1300 m can be accessed by gondola lift. This means that it is relatively easy to climb even for beginners.On summer evenings, a light-up event inspired by the Milky Way and the flowers of Mt. Adatara is held, gracing those scaling the mountain by a gondola lift with a spectacular view. In autumn, visitors are afforded a stunning view of autumn leaves making it a popular place for scenic momiji-gari (autumn leaf viewing).Kurogane-goya Mountain Lodge (temporarily closed as of August 2023) is a rest stop for visitors (it serves as lodging for those on long hikes). Stay here overnight to sample the lodge's famous curry, which is reserved for overnight guests only. The lodge’s public hot spring facility uses naturally-sourced, cloudy hot spring water.
The famous Okukuji Prefectural Nature Park in Ibaraki Prefecture designated Furoyama Park as a top Green Spot of Fukushima. Furoyama Park is famous for its yama-tsutsuji (mountain rhododendron), which come into bloom from late April through to early May. There are around 3,000 rhododendron plants which cover the park in deep shades of red. Climb halfway up the hill to gain a great view of the town.
Nihonmatsu Castle was built in 1643 by Mitsushige Niwa, the first feudal lord of the Nihonmatsu Domain. This domain had command over a territory producing 100,000 koku of rice (one koku being the amount of rice needed to feed one man for a year) and Nihonmatsu Castle was one of the strategic points used by the Tokugawa Shogunate forces. The castle fell in Boshin War after a fierce battle, precipitating the tragedy of the Nihonmatsu Youth Corps. Today, the castle ruins have been turned into a prefectural natural park, with the stone walls being the only structures remaining from the old days. The seasonal beauty of the landscape with the restored castle and the surrounding natural environment is a soothing experience for visitors, particularly in the spring when the 1,700 cherry trees in the park are in full bloom, making it seem as if the castle is surrounded by haze of blossoms. This is why Nihonmatsu Castle is also referred to as "Kasumigajo" (meaning "castle in the mist"). In autumn, the park is crowded with visitors to Japan's largest chrysanthemum doll festival.
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!
BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster or a pouch made of tatami-heri. Both experiences take approximately 30 minutes to complete. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
At Marusei Orchard, you can enjoy seasonal fruit picking as well as beautiful rural views. You can even treat yourself to delicious sweet treats made using fresh fruit at their onsite cafe! (The cafe menu changes by season).Fruit-Picking Experience Info & BookingSee more information about fruit picking in Fukushima City here.
