Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Mt. Adatara is actually made up of multiple active volcanoes that form a broad mountain. It last erupted in 1996. Poems in the book Chieko-sho by Kotaro Takamura (1883-1956) helped make the mountain famous.The summit of Mt. Adatara stands at an altitude of 1700 m, stretching about 9 kilometers in a north-to-south direction. Views of Mt. Adatara are lovely in and of themselves, but the views that visitors have of the surrounding area once they reach the summit are breathtaking. Chosen as one of Japan’s top 100 mountains, as well as one of the top 100 mountains for flowers, a view spot at an altitude of 1300 m can be accessed by gondola lift. This means that it is relatively easy to climb even for beginners.On summer evenings, a light-up event inspired by the Milky Way and the flowers of Mt. Adatara is held, gracing those scaling the mountain by a gondola lift with a spectacular view. In autumn, visitors are afforded a stunning view of autumn leaves making it a popular place for scenic momiji-gari (autumn leaf viewing).Kurogane-goya Mountain Lodge, which closed in August 2023, was a rest stop for visitors and served as lodging for longer hikes. The lodge’s public hot spring facility used naturally-sourced, cloudy hot spring water. The lodge is being torn down in 2025 and will be rebuilt anew for roughly a 2028 re-open.
Fukushima is renowned for its delicious fruits, and a wide variety of direct-sale farmer's fruit stalls, 30 minute all-you-can pick tourist orchards, and other fruit attractions can be found among the vast fruit fields and orchards that line the "Fruit Line," which is the nickname for a road that runs for 14 km along the base of Mt. Azuma, and the "Peach Line (National Road 13)," which runs along the train tracks. Come and enjoy the bounty of cherries, peaches, Japanese pears, grapes, and apples of Fukushima City, known as the Fruit Kingdom of Japan!Check out our full updated guide to Fukushima fruit picking here.See below for when each fruit is in season: Strawberries....January to May Cherries..........June to July Peaches..........July to September Nashi Pears....August to October Grapes............August to October Apples.............October to DecemberFruit Picking at Marusei Orchard: Info & Booking
Visitors looking for a cool and adventurous experience should consider visiting the Irimizu Limestone Cave (入水鍾乳洞) in Tamura City.Perhaps less known than the nearby Abukuma Cave, the Irimizu Limestone Cave offers visitors the opportunity to venture into its depths—the narrow cave is 900 m in total and is divided into three courses (A, B and C), each more extreme than the previous one.Visitors should bring adequate clothing and shoes, as the inside of the cave is wet and slippery with irregular rocky ground and gushing streams.Course A is the least extreme, and the way into the cave is lit, although there are puddles and wet spots, and you will need to duck in some places since there are short and narrow spots. Course A is 150 m long and takes approx. 30 minutes to complete.Courses B and C go through an area of the cave where there is less conditioning. Visitors have to walk while having water up to their knees and go through slippery and narrow gaps by candlelight or flashlight.Course B is 450 m and takes about 60 minutes to complete, while course C is 300 m and takes about 90 m to complete. Visitors hoping to undertake course C, the most difficult of the three, have to make a reservation before their visit, as the course can only be completed alongside an experienced guide. *Course C is not available and is not taking reservations as of May 2023.The temperature inside the cave is typically between 10 and 15 degrees regardless of the season.There are candles, rubber shoes, flashlights and other items available for renting at the entrance.Prices are as of March 2023.The cave has been designated as a National Natural Treasure, and it’s easy to see why. You’re bound to become a geology enthusiast after experiencing the charms of the cave.
This peony garden is three times the size of Tokyo Dome, and has 290 varieties of peony, totalling 7,000 flowers. Key features of Sukagawa Botan-en Peony Garden include its 200 year-old peony plants, the 'Showa-no-yume' variety of peony unique to Sukagawa City, and a rare 'Toryo' Chinese peony presented by a representative from Luoyang, Sukagawa's sister-city in China. The deep purple of the Japanese peonies that grow in the garden are also very popular. Volunteer guides are ready to show visitors around the park for not extra charge. The Sukagawa Peony Garden is the only such garden in Japan to be designated as a Spot of Natural Beauty by the Japanese government. As well as peonies, the garden also boasts flowers such as roses, and Japanese irises, which are in bloom until the end of June. Peak viewing season for peonies is from late April to mid-May.
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!
The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster or a pouch made of tatami-heri. Both experiences take approximately 30 minutes to complete. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
