Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
On an early November evening, visiting Autumn Sports Park is like stepping onto a movie set – you’re surrounded by towering, golden Ginkgo trees, lit up with bright, colorful lights. It is quite a sight to behold. The park is wonderful to visit any time of the year. It has a scented rose garden, stadiums and sports fields, as well as wide meadows to stroll and relax. At the park, you can also find the Fukushima City Minka-en Open-Air Museum.
A traditional craftsmen's village bestowing an air of the olde-worlde. The papier-mâché crafts of the town, made lovingly by hand for generations, will bring a smile to your face. Takashiba Dekoyashiki is an historical craftsmen's village, and was at one time under the protection of the Miharu feudal domain. Dating back 300 years to the Edo Period, this community is said to have been born when a traveller from Kyoto taught the people how to craft papier-mâché dolls using a special paint called 'nikawa'. Take a walk through the nikawa-scented streets of Takashiba Dekoyashiki and step into the Japan of old. Visitors can try their hand at painting various traditional crafts, including the Miharu-koma horse wooden doll.
The Hashimoto Butsugu-Chokoku Ten (Hashimoto Buddhist Sculpture Shop) has a long history of over 160 years. Here visitors can try the truly unique experience of customizing their own lacquered chopsticks. Under careful instruction, you’ll be able to go home with your very own pair of one-of-a-kind chopsticks. The establishment sells many fine lacquerware products, from kitchen utensils and crockery to masks for use as decoration or at festivals. The chopstick-customizing workshop is available for 2,500 yen per person and is very popular for groups and couples. Even children (ages 12 and up) are able to do it with the supervision of adults and the instruction of the teacher. There are also pamphlets available in English for non-Japanese speakers. The workshop is easy to understand as the instructor guides you through the various steps until you are finally able to see the revealed layers of lacquer color on your own chopsticks. The chopstick experience workshop requires a reservation made at least five days in advance. While you are at the Hashimoto Buddhist Sculpture Shop, you will be guided through the six steps of making your own lacquered chopsticks. It will be an exciting experience as you begin with red or black chopsticks and slowly file down the layers of lacquer until the patterns are revealed. Traditionally, red chopsticks are for women and black are for men. Whichever color you choose though, these are certain to be your favorite set of chopsticks full of memories.
In spring, this 150-year-old weeping cherry tree looks so different from one hour to the next. Viewed during the day, it is framed against a backdrop of snow-topped Azuma mountains. During the cherry blossom viewing season, Nakajima Jizozakura is lit up at night, its reflection glittering enchantingly on the surface of surrounding rice paddies.
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!
The Kunitaya Miso Factory is a small shop that was founded in 1777 to produce miso paste for the local community. Miso is one of the most (if not the most) popular flavor for foods in Japan. Many people drink miso flavored soup at least once a day and it isn’t uncommon to find miso soup present in every meal of the day. Before grocery stores and convenience stores were as widespread as they are today, people would go to their neighborhood miso shops to source this kitchen staple Today, many of these small shops have disappeared, however at Kunitaya Miso Factory, the owners want to preserve their small business and the unique culture of small batch local miso makers.The small scale operation allows for more freedom and diversity in flavors. At the café next door, “Kura Café,” you can try different variations and flavors of the miso that they produce at the Kunitaya Miso Factory.The brewery is housed in an old fashioned Japanese ware-house style building with a red lattice front. Years ago, during festivals, the red lattice front was removed to make the building more open to the street and the public. If you are interested in getting a more in depth experience, consider joining a tour of the brewery! Contact us if you are interested.
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster to take home as a souvenir (reservations here), with the experience and tour taking about an hour to ninety minutes. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
