Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Fukushima is renowned for its delicious fruits, and a wide variety of direct-sale farmer's fruit stalls, 30 minute all-you-can pick tourist orchards, and other fruit attractions can be found among the vast fruit fields and orchards that line the "Fruit Line," which is the nickname for a road that runs for 14 km along the base of Mt. Azuma, and the "Peach Line (National Road 13)," which runs along the train tracks. Come and enjoy the bounty of cherries, peaches, Japanese pears, grapes, and apples of Fukushima City, known as the Fruit Kingdom of Japan!Check out our full updated guide to Fukushima fruit picking here.See below for when each fruit is in season: Strawberries....January to May Cherries..........June to July Peaches..........July to September Nashi Pears....August to October Grapes............August to October Apples.............October to DecemberFruit Picking at Marusei Orchard: Info & Booking
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
The Ja no Hana Gardens (蛇の鼻) are located in Motomiya, in the central area of Fukushima. From spring to autumn, this vast park -- six times the size of Tokyo Dome -- features a display of natural wonders like cherry blossoms, wisteria, roses, hydrangeas, water lilies, and autumn leaves. It is particularly famous for its 500-year-old wisteria tree that typically blooms in May, and its rows of over 500 maple trees that make for a stunning sight in autumn.There is also a historical residence, Ja no Hana-goten (Ja no Hana mansion), which is a registered tangible cultural property of Japan. Built in 1904, the impressive residence has intricate wooden carvings in the front entrance, and houses artworks and calligraphy works, often housing exhibitions. Visitors can enter the house and look at the artwork up close.Best season: Cherry blossoms: Early to late April Tulips: April to early May Peonies: Early to mid May Japanese wisteria: Early to late May Azaleas: Early to mid May Roses: Most varieties reach their peak around late May; from then until November, other varying kinds might be in bloom Water lilies: June to July Autumn leaves: Late October to November
There is a special bus running from Fukushima Station to the Jododaira plateau while the mountain is open. Please visit the Jododaira Sky Access page for more details.Jododaira and the Bandai-Azuma Skyline mountain road are open from April 21, 2026.This sightseeing road that runs from Fukushima City's Takayu Onsen to the Tsuchiyu Pass, commanding panoramic views of the surrounding landscape.The spectacular views that stretch out at an average altitude of 1,350 meters attract visitors time and time again, and Bandai-Azuma Skyline has been selected as one of the 100 Best Roads in Japan.In spring, tourists can enjoy flower viewing while at the same time taking in the otherworldly winter scenery of the "Snow Corridor".In summer, the Nemoto Shakunage (Rhododendron brachycarpum), a species of alpine rose, and other alpine plants display their colorful flowers and fresh, brilliant green leaves. During autumn, the drive warms as roads become enclosed by fiery seasonal leaves.There are also many hot springs in the vicinity of the Skyline where visitors can enjoy a bath and relax stiff muscles while out on a daytrip.The roadway passes next to the crater of Mt. Azuma-Kofuji. Visitors can easily park their car at the nearby guest center and enjoy a short hike up to the crater’s rim.The Bandai-Azuma Skyline Roadway has been selected as one of the top 100 roads in Japan, and unlike many others, this one is free to use. There are rest stops along the way for the hungry traveler; the most popular is Jododaira, as it’s home to a rest house and an observatory.Be sure to plan ahead though, from mid-November to early April the roadway is closed due to heavy winter snowfall.
A wonderful family owned and operated small business that sell unique ultraman and kaijyu stylized bread and cookies.The interior is decorated with Ultraman related memorabilia. This is a family owned and operated small business, and the creativity of the (now adult) kids of the family shines through in the various Ultraman and Kaijyu related breads and cookies!Each one is absolutely delicious.©円谷プロ
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster to take home as a souvenir (reservations here), with the experience and tour taking about an hour to ninety minutes. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
Newly opened on July 8th, 2021, this is a place where visitors can learn about Daruma, the symbol of Shirakawa city! Much of the structure of the main building is the structure of a restored old Japanese home, so the structure is beautiful and minimalistic. Inside, an elegantly restored tatami room showcases a work shop where you can watch artists expertly hand paint daruma dolls. There is also a display that explains the process of making a daruma doll, and a showcase room where you can take a look at a collection of unique daruma that are designed by various artists. There is also a daruma shrine and a warehouse where you can purchase daruma, paint your own, or try out the huge daruma gacha gacha machine for a surprise daruma!
