Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
There is a special bus running from Fukushima Station to the Jododaira plateau while the mountain is open. Please visit the Jododaira Sky Access page for more details.Jododaira and the Bandai-Azuma Skyline mountain road are open from April 21, 2026.This sightseeing road that runs from Fukushima City's Takayu Onsen to the Tsuchiyu Pass, commanding panoramic views of the surrounding landscape.The spectacular views that stretch out at an average altitude of 1,350 meters attract visitors time and time again, and Bandai-Azuma Skyline has been selected as one of the 100 Best Roads in Japan.In spring, tourists can enjoy flower viewing while at the same time taking in the otherworldly winter scenery of the "Snow Corridor".In summer, the Nemoto Shakunage (Rhododendron brachycarpum), a species of alpine rose, and other alpine plants display their colorful flowers and fresh, brilliant green leaves. During autumn, the drive warms as roads become enclosed by fiery seasonal leaves.There are also many hot springs in the vicinity of the Skyline where visitors can enjoy a bath and relax stiff muscles while out on a daytrip.The roadway passes next to the crater of Mt. Azuma-Kofuji. Visitors can easily park their car at the nearby guest center and enjoy a short hike up to the crater’s rim.The Bandai-Azuma Skyline Roadway has been selected as one of the top 100 roads in Japan, and unlike many others, this one is free to use. There are rest stops along the way for the hungry traveler; the most popular is Jododaira, as it’s home to a rest house and an observatory.Be sure to plan ahead though, from mid-November to early April the roadway is closed due to heavy winter snowfall.
The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.
It is said that Bandai Atami Onsen was founded about 800 years ago by Princess Hagi Hime, as the waters were thought to cure certain diseases. Now Bandai Atami Onsen has become famous in Japan as an onsen resort town with hot spring water that has beautifying effects. It is also well-known for the fantastic views bathers can enjoy of the Gohyakugawa River valley, which are visible from the town's open-air baths. The soft and gentle quality of the spring water makes your skin amazingly smooth, so please lie back, relax and rest your body, and mind too. Bandai Atami Onsen is popular as Koriyama’s go-to sanctuary for taking a break from the hustle and bustle of everyday life, and the charming ryokan of this town attract people heading for Bandai Kogen sightseeing spots as well as those in Aizu.
Licca Castle houses a production studio and museum both dedicated to Licca dolls (Japanese fashion dolls). In this building designed in the image of a European castle, you can find out everything there is to know about the five generations of Licca dolls.
A wonderful family owned and operated small business that sell unique ultraman and kaijyu stylized bread and cookies.The interior is decorated with Ultraman related memorabilia. This is a family owned and operated small business, and the creativity of the (now adult) kids of the family shines through in the various Ultraman and Kaijyu related breads and cookies!Each one is absolutely delicious.©円谷プロ
Fukushima is renowned for its delicious fruits, and a wide variety of direct-sale farmer's fruit stalls, 30 minute all-you-can pick tourist orchards, and other fruit attractions can be found among the vast fruit fields and orchards that line the "Fruit Line," which is the nickname for a road that runs for 14 km along the base of Mt. Azuma, and the "Peach Line (National Road 13)," which runs along the train tracks. Come and enjoy the bounty of cherries, peaches, Japanese pears, grapes, and apples of Fukushima City, known as the Fruit Kingdom of Japan!Check out our full updated guide to Fukushima fruit picking here.See below for when each fruit is in season: Strawberries....January to May Cherries..........June to July Peaches..........July to September Nashi Pears....August to October Grapes............August to October Apples.............October to DecemberFruit Picking at Marusei Orchard: Info & Booking
The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster to take home as a souvenir (reservations here), with the experience and tour taking about an hour to ninety minutes. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
