Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Iino is known as the 'UFO no Sato' (UFO Village) for its track record of sightings of luminous or unexplained flying objects. The UFO Museum tracks some of that history, as well as the wider history of UFO sightings worldwide featuring photographs and historical documents.There are also speculative models of possible extraterrestrial life and their spaceships, and a 3D cinema showing a short film exploring the mysteries of the local area.The second floor of the building features relaxation rooms and a public bath.Across from the museum, there is a souvenir store with alien-themed merchandise, in addition to a ramen restaurant with a similarly-themed menu.Please be aware that most displays are in Japanese with only sporadic English.
Somei Yoshino cherry blossom trees bloom along both sides of the Fujita River for three kilometers, centering around Horinouchi Bridge near Kikuta Station. The long stretch of leafy foliage features several banks suitable for picnics under the cherry blossoms, which bloom typically in mid-April. (For reference: though blooming periods can change year-to-year, the 2025 blossoms were at full bloom around 15th April.)The riverside is served by nearby Kikuta Station on the Ban-Etsu Line, or there are large car parks near the river walk.
Nihonmatsu Castle was built in 1643 by Mitsushige Niwa, the first feudal lord of the Nihonmatsu Domain. This domain had command over a territory producing 100,000 koku of rice (one koku being the amount of rice needed to feed one man for a year) and Nihonmatsu Castle was one of the strategic points used by the Tokugawa Shogunate forces. The castle fell in Boshin War after a fierce battle, precipitating the tragedy of the Nihonmatsu Youth Corps.Today, the castle ruins have been turned into a prefectural natural park, with the stone walls being the only structures remaining from the old days. The seasonal beauty of the landscape with the restored castle and the surrounding natural environment is a soothing experience for visitors, particularly in the spring when the 1,700 cherry trees in the park are in full bloom, making it seem as if the castle is surrounded by haze of blossoms. This is why Nihonmatsu Castle is also referred to as "Kasumigajo" (meaning "castle in the mist").In autumn, the park is crowded with visitors to Japan's largest chrysanthemum doll festival.
This is a museum dedicated to Eiji Tsuburaya the “Father of Tokusatsu,” or, the “Father of Japanese special effects.” There are exhibits relating to many of the monsters, “Kaijyu,” that are featured in many of Tsuburaya’s films including a Godzilla suit and Mothera egg!Eiji Tsuburaya is from Sukagawa City so you will also find statues around town of various Kaijyu and Ultraman characters from the Ultra-series, a series that was primarily created by Tsuburaya.©円谷プロ
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
Opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!
Newly opened on July 8th, 2021, this is a place where visitors can learn about Daruma, the symbol of Shirakawa city! Much of the structure of the main building is the structure of a restored old Japanese home, so the structure is beautiful and minimalistic. Inside, an elegantly restored tatami room showcases a work shop where you can watch artists expertly hand paint daruma dolls. There is also a display that explains the process of making a daruma doll, and a showcase room where you can take a look at a collection of unique daruma that are designed by various artists. There is also a daruma shrine and a warehouse where you can purchase daruma, paint your own, or try out the huge daruma gacha gacha machine for a surprise daruma!
