Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
The Kunitaya Miso Factory is a small shop that was founded in 1777 to produce miso paste for the local community. Miso is one of the most (if not the most) popular flavor for foods in Japan. Many people drink miso flavored soup at least once a day and it isn’t uncommon to find miso soup present in every meal of the day. Before grocery stores and convenience stores were as widespread as they are today, people would go to their neighborhood miso shops to source this kitchen staple Today, many of these small shops have disappeared, however at Kunitaya Miso Factory, the owners want to preserve their small business and the unique culture of small batch local miso makers.The small scale operation allows for more freedom and diversity in flavors. At the café next door, “Kura Café,” you can try different variations and flavors of the miso that they produce at the Kunitaya Miso Factory.The brewery is housed in an old fashioned Japanese ware-house style building with a red lattice front. Years ago, during festivals, the red lattice front was removed to make the building more open to the street and the public. If you are interested in getting a more in depth experience, consider joining a tour of the brewery! Contact us if you are interested.
Fukushima Prefectural Museum of Art, located at the foot of Mt. Shinobu on the north side of Fukushima City, houses over 2,000 pieces of art, including paintings, block prints, carvings, craft works, and more. Some highlights of the museum's collection include paintings by Shoji Sekine and woodblock prints by Kiyoshi Saito, both of whom were born in Fukushima Prefecture, as well as a collection of impressionist art, and 20th century paintings by artists such as Ben Shahn and Andrew Whyeth.
Mt. Shinobu, with a total altitude of 275 meters, is one of the most recognisable landmarks of Fukushima City. It is estimated that it formed about 500,000 years ago when the Fukushima basin caved in and Mt. Shinobu became an isolated hill, which later became the object of multiple local poems, stories, and legends.Visitors can hike up Mt. Shinobu for unobstructed views of the cityscape. Hikers of all levels can try climbing Mt. Shinobu, as its peak can be reached in a few hours and many parts of it can be reached by car.Each year in April, there is a spring festival with cherry blossom night illuminations that attract hordes of visitors. Summer and autumn are also great times to follow the hiking routes on Mt. Shinobu.A spiritual power spot for locals, Haguro Shrine can be found at the top of the central peak, where there is also a giant straw sandal that weighs about 2 tons and is 12 meters in length and is believed to be among the biggest in Japan. The sandal is paraded along Fukushima City each year in August during the Waraji Festival. Also in Mt. Shinobu, you can find the Shinobuyama Neko Inari Jinja (‘cat shrine’), and the Gokoku Shrine, along with several parks.For stunning views of the city, including the Shinkansen bullet train tracks, head to the Karasugasaki Observation Deck on the western side. Located nearby are the Fukushima Prefectural Museum of Art and the Fukushima Prefectural Library.
There is a special bus running from Fukushima Station to the Jododaira plateau while the mountain is open. Please visit the Jododaira Sky Access page for more details.Jododaira and the Bandai-Azuma Skyline mountain road are open from April 21, 2026.Every year in spring, as the snow melts away, it leaves behind the shape of a giant white rabbit on the side of Mt. Azuma-Kofuji. This is called the “seeding rabbit”, and it signals to the people of Fukushima that the farming season has come.From April to November each year, you can experience the beauty of the awe-inspiring natural landscape of Mt. Azuma-Kofuji.Mt. Azuma-Kofuji is an active volcano with an appealing symmetry to it and a soft conical shape; because of these classic features, it was named Kofuji ('little Fuji'), after the iconic Japanese mountain.Thanks to its volcanic ground, the area has given birth to many nearby onsen areas perfect for relaxing, such as Tsuchiyu Onsen and Takayu Onsen.Mt. Azuma-Kofuji is a great destination for those who decide to drive through the area as the Bandai-Azuma Skyline happens to pass just below the crater of Mt. Azuma-Kofuji. Along the roadway is the Jododaira Visitor Center, which offers visitors a place to park, rest up, get a snack, and maybe even buy souvenirs. It is the perfect spot to take a break and explore one of the many short hiking routes to stretch out your muscles after a long car ride. From there, it is just a short hike up to the crater, and there are plenty of other great trails. Circle the crater of Mt. Azuma-Kofuji on a relaxed 40-minute walk and—if you are lucky—enjoy gorgeous views of Fukushima City, Mt. Bandai, and the Urabandai area. But do watch your step as the ground can be uneven and even slippery on grey days. The mountain is open from spring to autumn every year.
Fukushima is renowned for its delicious fruits, and a wide variety of direct-sale farmer's fruit stalls, 30 minute all-you-can pick tourist orchards, and other fruit attractions can be found among the vast fruit fields and orchards that line the "Fruit Line," which is the nickname for a road that runs for 14 km along the base of Mt. Azuma, and the "Peach Line (National Road 13)," which runs along the train tracks. Come and enjoy the bounty of cherries, peaches, Japanese pears, grapes, and apples of Fukushima City, known as the Fruit Kingdom of Japan!Check out our full updated guide to Fukushima fruit picking here.See below for when each fruit is in season: Strawberries....January to May Cherries..........June to July Peaches..........July to September Nashi Pears....August to October Grapes............August to October Apples.............October to DecemberFruit Picking at Marusei Orchard: Info & Booking
At Marusei Orchard, you can enjoy seasonal fruit picking as well as beautiful rural views. You can even treat yourself to delicious sweet treats made using fresh fruit at their onsite cafe! (The cafe menu changes by season).Fruit-Picking Experience Info & BookingSee more information about fruit picking in Fukushima City here.
BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
