Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience to be sure to visit in the winter on a morning when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age, 20 years old or more, in order to enjoy the free tasting. There are four types of sake to be sampled along the tour, among them Kinpyo is the most highly recommended with its sweet aftertaste it makes an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Mt. Shinobu, with a total altitude of 275 meters, is one of the most recognisable landmarks of Fukushima City. It is estimated that it formed about 500,000 years ago when the Fukushima basin caved in and Mt. Shinobu became an isolated hill, which later became the object of multiple local poems, stories, and legends.Visitors can hike up Mt. Shinobu for unobstructed views of the cityscape. Hikers of all levels can try climbing Mt. Shinobu, as its peak can be reached in a few hours and many parts of it can be reached by car.Each year in April, there is a spring festival with cherry blossom night illuminations that attract hordes of visitors. Summer and autumn are also great times to follow the hiking routes on Mt. Shinobu.A spiritual power spot for locals, Haguro Shrine can be found at the top of the central peak, where there is also a giant straw sandal that weighs about 2 tons and is 12 meters in length and is believed to be among the biggest in Japan. The sandal is paraded along Fukushima City each year in August during the Waraji Festival. Also in Mt. Shinobu, you can find the Shinobuyama Neko Inari Jinja (‘cat shrine’), and the Gokoku Shrine, along with several parks.For stunning views of the city, including the Shinkansen bullet train tracks, head to the Karasugasaki Observation Deck on the western side. Located nearby are the Fukushima Prefectural Museum of Art and the Fukushima Prefectural Library.
From early April right up to the start of May, 40 varieties of blossoming peach trees present a feast for the eyes for visitors to Hanamomo-no-Sato Park. There are over 300 peach trees spread across the 8,000 square meters of land. From blossoms with a single layer of petals, to the elaborate Yae-zakura and Kikuzaki Sakura flowers, there is a huge variety in the shapes and colours of cherry blossoms to be discovered and enjoyed at Hanamomo-no-Sato Park. As well as being free to visit, Hanamomo-no-Sato Park is conveniently located; just 20 minutes on foot from Iizaka Onsen Station.
This tree is located on the grounds of a temple dedicated to the Buddhist deity Acala (known as Fudo Myoo in Japan), and is thus known locally as the Fudo Cherry Blossoms. The tree is about 350 years old and is considered to be a descendant of the Miharu Takizakura, a famous cherry tree located in nearby Miharu Town. Photography tip: Angle your camera so you capture both the cherry blossoms and the yellow canola flowers.
A world of mystical beauty created over millions of years, Abukuma Cave is said to have the greatest variety and the largest number of stalactites in the whole of Asia. It takes about an hour to explore the inner world of the cave and the terrain is easy to navigate on foot.Abukuma Cave is a limestone cave that was discovered in 1969. Inside, visitors can walk the 600-meter-long path to explore and view the beautiful cave formations. Visitors can’t help but be impressed by the beauty of these natural creations formed over the course of 80 million years. The largest hall in the cave, called Takine Goten (Takine Hall), and Tsuki no Sekai (The Moon World), is illuminated with dramatic stage lighting and is particularly impressive.Also not to be missed are the rare cave formations called boxwork, you can identify them by their unique shape; thin blades of minerals coming off the walls and ceilings forming a honeycomb or box-like pattern. Abukuma Cave is the only cave in Japan with boxwork that is open to the public. Another notable stop along the cave path is the Christmas Tree and Silver Frost; both are impressive stalagmites that resemble festive holiday trees. The Christmas Tree is over two meters tall and said to be the largest example in all of Asia.There is an additional thrilling adventure course; experience crawling through narrow passages and climbing a ladder to spectacular views over the cave! This 120-meter-long course runs parallel to the main passage, but please note that visitors may have to crawl on their hands and knees at times.When you have finished exploring the mysterious depths and come back to the surface you can find plenty of restaurants and souvenir shops. Visit from mid-June to July to see the neighbouring hillside covered in 50,000 lavender plants.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster or a pouch made of tatami-heri. Both experiences take approximately 30 minutes to complete. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
