Fukushima’s sake is renowned across Japan, and Nihonmatsu is known in particular as a region with great sake production and high-grade sake producers. Using water from Mt. Adatara, the sake of the area is characterized by a mellow taste and is popular with sake lovers around the world. Himonoya Sake Brewery was established in 1874 and specializes in Senkonari sake; Senkonari is named after the battle standard "Sennari Hyotan (1000 Gourds)" of Toyotomi Hideyoshi, the famous military leader and one of the great unifiers of Japan.
The sake at Himonoya is a local secret that many outsiders, even Japanese, don’t know about. To get real sake-brewing experience, be sure to visit on a winter morning, when the sake brewing art begins and most of the day’s tasks are performed. Because Himonoya Sake Brewery operates in a traditional and artisanal manner, it only makes sake during the winter season (a centuries-old rule). The tours and sake tasting offered at this old-fashioned brewery are available by reservation and are a treat to anyone with a taste for Japanese sake, or Nihonshu. These sake brewery tours are free for groups of one to ten people and take only 30 minutes to experience the brewing process. Guests should be legal Japanese drinking age (20 years of age or older) in order to enjoy the free tasting. There are four types of sake to be sampled along the tour - Kinpyo is the most highly recommended, with its sweet aftertaste making it an excellent match for Japanese snacks.
| Website | https://www.nihonmatsu-dmo.jp/en/plan/sake_1/ |
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| Contact | (+81) 243-23-0164 |
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| Entrance Fee | Free |
| Related info | Brewery Tours: Run between 9:00 AM and 4:30 PM. Please reserve at least one day in advance. By appointment on Sundays and national holidays. Booking Tours Contact Himonoya Sake Brewery at (+81) 243-23-0164 Or book via Nihonmatsu Tourism Association via their website, or by calling (+81) 243-24-5085. |
| Access | 173 Matsuoka, Nihonmatsu City, Fukushima Pref. 964-0905 View directions |
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| Getting there | By Car: 5 min drive from Nihonmatsu I.C. exit off the Tohoku Expressway. By Train: 4 min walk from Nihonmatsu Station (JR Tohoku Main Line). |
Nihonmatsu Castle was built in 1643 by Mitsushige Niwa, the first feudal lord of the Nihonmatsu Domain. This domain had command over a territory producing 100,000 koku of rice (one koku being the amount of rice needed to feed one man for a year) and Nihonmatsu Castle was one of the strategic points used by the Tokugawa Shogunate forces. The castle fell in Boshin War after a fierce battle, precipitating the tragedy of the Nihonmatsu Youth Corps.Today, the castle ruins have been turned into a prefectural natural park, with the stone walls being the only structures remaining from the old days. The seasonal beauty of the landscape with the restored castle and the surrounding natural environment is a soothing experience for visitors, particularly in the spring when the 1,700 cherry trees in the park are in full bloom, making it seem as if the castle is surrounded by haze of blossoms. This is why Nihonmatsu Castle is also referred to as "Kasumigajo" (meaning "castle in the mist").In autumn, the park is crowded with visitors to Japan's largest chrysanthemum doll festival.
Between two farms in Hiraishi in the south of Fukushima City, next to a vegetable stall selling cucumbers for 100 yen, you can find the Tired Gundam. Occasionally translated as the ‘Weakling’ or ‘Loser’ or ‘Incompetent’ Gundam, he might not look like much, and he can’t walk, or fight, but he's very popular with the locals.The product of a local ironsmith over ten years ago, the Tired Gundam first stumbled to fame after the ‘Beam Rifle Theft Incident’, in which someone stole his famous weapon, and fans nationwide made replacements. Now he has an entire arsenal, a weapon rack, and security cameras to ward off thieves. When he gets rusty, he often gets a fresh coat of paint from his fans.The Tired Gundam is located in the middle of a farmland region in southern Fukushima City, making for a lovely afternoon drive up and down the winding roads surrounded by rice fields. There is parking available nearby for roughly 10-15 cars.
Shiki no Sato (Village of Four Seasons) is a lawn-covered agricultural park of about 8 ha in size. There are western-inspired brick buildings in the center, which house a traditional crafts gallery. The gallery includes a glass workshop and kokeshi (traditional wooden doll) exhibit. You can learn to make blown glass, see kokeshi being made by local artisans, and try your hand at decorating a doll of your own. Shiki no Sato also has an ice cream shop offering seasonal ice creams made with the local fruits of Fukushima. In addition to ice cream, you can try a variety of locally-produced beers at the Shiki no Sato's beer hall. The seasonal flowers are a highlight of a visit to Shiki no Sato, which is loved by families and young couples alike. The summertime firework displays and the winter light-ups in the park are some of the most popular times to visit.
Korinji Temple, known as Hydrangea Temple, is home to around 20 kinds of hydrangeas. Many tourists visit every year to see the beautiful blue, purple and pink flowers that bloom from late-June to mid-July.
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster to take home as a souvenir (reservations here), with the experience and tour taking about an hour to ninety minutes. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Fukushima is renowned for its delicious fruits, and a wide variety of direct-sale farmer's fruit stalls, 30 minute all-you-can pick tourist orchards, and other fruit attractions can be found among the vast fruit fields and orchards that line the "Fruit Line," which is the nickname for a road that runs for 14 km along the base of Mt. Azuma, and the "Peach Line (National Road 13)," which runs along the train tracks. Come and enjoy the bounty of cherries, peaches, Japanese pears, grapes, and apples of Fukushima City, known as the Fruit Kingdom of Japan!Check out our full updated guide to Fukushima fruit picking here.See below for when each fruit is in season: Strawberries....January to May Cherries..........June to July Peaches..........July to September Nashi Pears....August to October Grapes............August to October Apples.............October to DecemberFruit Picking at Marusei Orchard: Info & Booking
