BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.
BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
| Website | https://www.britomart.jp/ |
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| Contact | BRITOMART |
| Best Season | All Year |
| Opening Hours | 10:00 a.m. to 5:00 p.m. |
| Parking | Available |
| Entrance Fee | Free |
| Access | 348-4 Niidamichi, Saito, Miharu Town, Tamura District, Fukushima Pref. 963-7723 View directions |
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| Getting there | By car: 12 min. from the Koriyama-East IC exit off the Ban’Etsu Expressway. By public transportation: Please note that the closest bus stop is 1.7 km away from BRITOMART. From Koriyama Station (郡山駅), take the bus that goes towards Tobu New Town [Via the Art Museum] (東部タウンまわり線［美術館経由]), which takes approx. 15 minutes, or towards Tobu New Town via Hohaccho (東部タウンまわり線［方八町経由]), which takes approx. 17 minutes, and get off at the Midorigaokadanchi bus stop (緑ヶ丘団地). From there, it’s about a 20 minute walk to BRITOMART. |
Licca Castle houses a production studio and museum both dedicated to Licca dolls (Japanese fashion dolls). In this building designed in the image of a European castle, you can find out everything there is to know about the five generations of Licca dolls.
Iino is known as the 'UFO no Sato' (UFO Village) for its track record of sightings of luminous or unexplained flying objects. The UFO Museum tracks some of that history, as well as the wider history of UFO sightings worldwide featuring photographs and historical documents.There are also speculative models of possible extraterrestrial life and their spaceships, and a 3D cinema showing a short film exploring the mysteries of the local area.The second floor of the building features relaxation rooms and a public bath.Across from the museum, there is a souvenir store with alien-themed merchandise, in addition to a ramen restaurant with a similarly-themed menu.Please be aware that most displays are in Japanese with only sporadic English.
This arched iron bridge crossing the Abukuma River is famous as a viewing point for the fresh green of early summer and brightly colored autumn leaves. The bridge is 81 meters long, and has a maximum height of 50 meters from the valley bottom, and you can enjoy the refreshing feeling of being totally enveloped in the surrounding scenery as you look down from the bridge.
Nakano Fudoson is a Zen Buddhist temple built around a waterfall. Nakano Fudoson Temple is dedicated to the Buddhist deity Acala (Fudo in Japanese), one of the Buddhist ‘Kings of Knowledge’. Three forms of this deity can be praised at different areas within this temple. Those hoping to ward off evil & bad luck can worship the deity at the main temple. Those looking to protect their eyesight in the coming year can pray at the Kitoden. Those wanting to worship the Fudo deity even more intimately can do so at the Okunoin cave complex, which contains 36 Buddhist statues.
The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.
Newly opened in 2022, Michi-no-Eki Fukushima (道の駅ふくしま）is a great place to buy local produce, souvenirs, and eat delicious Fukushima foods! Or even just to pause for a break along your road trip.It is located near the Fukushima Fruit line, so you’ll find a good assortment of delicious fresh fruit on display. You can also go fruit-picking to the nearby orchards using the rental bicycles available.Click here for more information on fruit picking in Fukushima!There is a dog park and an indoor play area for children called Momo Rabi Kids Park, which has many cute wooden toys and structures for children to play at as well as an indoor sandpit.We recommend trying the unusual ice-cream flavors at ‘yukiusagi’, a sweets shop that sells delicious parfaits and desserts using local produce. They sell rice-flavored ice-cream, as well as a special flavor called “Fukushima’s Sky Milk”（ふくしまの空ミルク）, which has a salty milk flavor!
The Kunitaya Miso Factory is a small shop that was founded in 1777 to produce miso paste for the local community. Miso is one of the most (if not the most) popular flavor for foods in Japan. Many people drink miso flavored soup at least once a day and it isn’t uncommon to find miso soup present in every meal of the day. Before grocery stores and convenience stores were as widespread as they are today, people would go to their neighborhood miso shops to source this kitchen staple Today, many of these small shops have disappeared, however at Kunitaya Miso Factory, the owners want to preserve their small business and the unique culture of small batch local miso makers.The small scale operation allows for more freedom and diversity in flavors. At the café next door, “Kura Café,” you can try different variations and flavors of the miso that they produce at the Kunitaya Miso Factory.The brewery is housed in an old fashioned Japanese ware-house style building with a red lattice front. Years ago, during festivals, the red lattice front was removed to make the building more open to the street and the public. If you are interested in getting a more in depth experience, consider joining a tour of the brewery! Contact us if you are interested.
The Kura Café Sen no Hana is located on the grounds on Kunitaya Miso Factory in a remodeled kura (storehouse). Try the local flavors of Fukushima cuisine with their lovely lunch items featuring locally Nihonmatsu-produced miso and soy sauce. There are also many other menu items to appreciate, such as amazake, Mongolian-style tea, and coffee. The inside of the shop is also calming and decorated with local pressed flowers.Open from 11:00 a.m. to 6:00 p.m. (with a break from 2:00 to 3:00 p.m.), the Kura Café Sen no Hana is sure to give your taste buds a treat. Their fair prices and delicious cuisine make them popular with locals and visitors alike.The amazake, a nonalcoholic drink made from koji, or fermentation starter, is popular with guests. As for food, the zaku zaku soup is a traditional soup of chunky cubed vegetables which is eaten on special occasions like festivals and ceremonies, it is a famous Nihonmatsu specialty. But if you’re wanting to go for dinner, make sure you’re there before the last order at 5:30 p.m. (4:30 p.m. on Sundays). Next door to the Kura Cafe Sen no Hana, guests can also visit the Kunitaya Miso Factory. The redwood lattice of the exterior is especially attractive. In addition to the tours, the Factory also sells miso, soy sauce, and koji, which is used to make Fukushima’s famous 'sagohachi' pickles.All the products for sale are made at the Kunitaya Miso Factory and use pure water from Mt. Adatara and locally grown ingredients. It’s a great way to get the fresh flavors of Fukushima Prefecture. There are also seasonal products available, so be sure to have a look!