BRITOMART

BRITOMART

BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.

BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.

Venue Details

Venue Details
Websitehttps://www.britomart.jp/
Contact

BRITOMART
https://www.britomart.jp/

Best SeasonAll Year
Opening Hours

10:00 a.m. to 5:00 p.m.

ParkingAvailable
Entrance FeeFree
Access Details
Access348-4 Niidamichi, Saito, Miharu Town, Tamura District, Fukushima Pref. 963-7723
View directions
Getting there

By car: 12 min. from the Koriyama-East IC exit off the Ban’Etsu Expressway.

By public transportation: Please note that the closest bus stop is 1.7 km away from BRITOMART. 

From Koriyama Station (郡山駅), take the bus that goes towards Tobu New Town [Via the Art Museum] (東部タウンまわり線［美術館経由]), which takes approx. 15 minutes, or towards Tobu New Town via Hohaccho (東部タウンまわり線［方八町経由]), which takes approx. 17 minutes, and get off at the Midorigaokadanchi bus stop (緑ヶ丘団地). From there, it’s about a 20 minute walk to BRITOMART.

Nearby

The World Glassware Hall
Nature & Scenery

Bandai-Azuma Skyline

This sightseeing road that runs from Fukushima City's Takayu Onsen to the Tsuchiyu Pass, commanding panoramic views of the surrounding landscape.The spectacular views that stretch out at an average altitude of 1,350 meters attract visitors time and time again, and Bandai-Azuma Skyline has been selected as one of the 100 Best Roads in Japan.In spring, tourists can enjoy flower viewing while at the same time taking in the otherworldly winter scenery of the "Snow Corridor".In summer, the Nemoto Shakunage (Rhododendron brachycarpum), a species of alpine rose, and other alpine plants display their colorful flowers and fresh, brilliant green leaves. During autumn, the drive warms as roads become enclosed by fiery seasonal leaves.There are also many hot springs in the vicinity of the Skyline where visitors can enjoy a bath and relax stiff muscles while out on a daytrip.The roadway passes next to the crater of Mt. Azuma-Kofuji. Visitors can easily park their car at the nearby guest center and enjoy a short hike up to the crater’s rim.The Bandai-Azuma Skyline Roadway has been selected as one of the top 100 roads in Japan, and unlike many others, this one is free to use. There are rest stops along the way for the hungry traveler; the most popular is Jododaira, as it’s home to a rest house and an observatory.Be sure to plan ahead though, from mid-November to early April the roadway is closed due to heavy winter snowfall.
The World Glassware Hall
Gourmet & Shopping

Niida Honke Sake Brewery

Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
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History & Culture

Okitsushima Shrine

Off the beaten track, Mt. Kohata’s Okitsushima Shrine is a perfect spot for those searching for a peaceful, spiritual place to visit. The shrine’s story – Date Masamune burned down Mt. Kohata in order to dominate the area during the Tensho Era (1563-1593), but couldn’t destroy the shrine’s three-storied pagoda – makes the area even more special.The three main goddesses of Shintoism – whose names are Princess Tagori, Princess Tagitsu, Princess Ichikishima – are worshipped at this shrine. These three goddesses are thought to be the daughters of the sun goddess Amaterasu, the major deity in the Shinto religion.It is not only Shintoism which is practiced at this shrine, but also Buddhism. In particular, the Japanese Buddhist goddess known as ‘Benten sama’ is worshipped on Mt. Kohata. Despite the turmoil which engulfed faith in Buddhism which occurred during the Meiji Era, strong faith in Benten sama – the Buddhist deity of peace, good luck, wisdom, and marriage – continues to this very day.This is the destination for the Kohata Flag Festival procession, which has been designated as an Important Intangible Folk Cultural Property of Japan, and is held annually on the first Sunday of December.
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Nature & Scenery

Hanamiyama

Hanamiyama Park is a privately-owned field for flowering and ornamental trees, in southeast Fukushima City.The park is located within a satoyama-type landscape i.e. managed woodland hill country close to human habitat. What originally began more than 60 years ago with local farmers planting flowers and trees, has grown into a beautiful scene. The landowner generously turned the area into a park in 1959 to allow visitors to enjoy the beautiful flowers there.Hanamiyama Park, and the wider Hanamiyama area, is now visited by thousands of admirers every year!Springtime visits see cherry, plum, and forsythia trees paint everything in vivid colors. A gentle pink and purple landscape waving in the breeze with the picturesque snow-capped Azuma Mountains in the distance makes for an amazing sight.The riot of spring colors is spectacular enough to merit calling this park Fukushima's very own paradise.The flowering landscape moves all who see it and has been preserved through the cooperation of the local residents. Enjoy a leisurely one-hour stroll that will take you from the foot of the hill to the summit. Travel through groves of flowering trees and other vibrant flowers in full bloom.Hanamiyama is the perfect getaway for a day for nature lovers, hikers, or people trying to escape for a short time.The best part is that spring isn’t the only beautiful time to visit. Marvel in wonder during the lush green summer foliage or the dappled colors of autumn. When you visit this fairytale-like wonderland, it is recommended that visitors wear comfortable walking shoes as the terrain includes graveled paths, steep slopes, and slippery areas. Mid- through late April is the peak season, so ready your camera and your heart for the beauty that awaits.
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