BRITOMART is a stylish and rural shopping and restaurant complex in Miharu Town, Tamura district. It makes for the perfect place for a pit stop, or to take a coffee or lunch break if you’re visiting nearby tourist attractions, such as the Miharu Takizakura or the Koriyama Museum of Art. Its many wooden storefronts blend wonderfully with the surroundings.
BRITOMART includes a bakery, a coffee shop, an interior shop, a restaurant, a home and garden shop, and more. Relax and enjoy the natural environment in the heart of Miharu, a beautiful rural town in central Fukushima prefecture, known for having splendid displays of flowers in the spring, and thousands of sakura trees.
| Website | https://www.britomart.jp/ |
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| Contact | BRITOMART |
| Best Season | All Year |
| Opening Hours | 10:00 a.m. to 5:00 p.m. |
| Parking | Available |
| Entrance Fee | Free |
| Access | 348-4 Niidamichi, Saito, Miharu Town, Tamura District, Fukushima Pref. 963-7723 View directions |
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| Getting there | By car: 12 min. from the Koriyama-East IC exit off the Ban’Etsu Expressway. By public transportation: Please note that the closest bus stop is 1.7 km away from BRITOMART. From Koriyama Station (郡山駅), take the bus that goes towards Tobu New Town [Via the Art Museum] (東部タウンまわり線［美術館経由]), which takes approx. 15 minutes, or towards Tobu New Town via Hohaccho (東部タウンまわり線［方八町経由]), which takes approx. 17 minutes, and get off at the Midorigaokadanchi bus stop (緑ヶ丘団地). From there, it’s about a 20 minute walk to BRITOMART. |
This arched iron bridge crossing the Abukuma River is famous as a viewing point for the fresh green of early summer and brightly colored autumn leaves. The bridge is 138.5 meters long, with a maximum height of 60 meters from the bottom of the valley, and you can enjoy the refreshing feeling of being totally enveloped in the surrounding scenery as you look down from the bridge.
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
Nihonmatsu Castle was built in 1643 by Mitsushige Niwa, the first feudal lord of the Nihonmatsu Domain. This domain had command over a territory producing 100,000 koku of rice (one koku being the amount of rice needed to feed one man for a year) and Nihonmatsu Castle was one of the strategic points used by the Tokugawa Shogunate forces. The castle fell in Boshin War after a fierce battle, precipitating the tragedy of the Nihonmatsu Youth Corps.Today, the castle ruins have been turned into a prefectural natural park, with the stone walls being the only structures remaining from the old days. The seasonal beauty of the landscape with the restored castle and the surrounding natural environment is a soothing experience for visitors, particularly in the spring when the 1,700 cherry trees in the park are in full bloom, making it seem as if the castle is surrounded by haze of blossoms. This is why Nihonmatsu Castle is also referred to as "Kasumigajo" (meaning "castle in the mist").In autumn, the park is crowded with visitors to Japan's largest chrysanthemum doll festival.
From early April right up to the start of May, 40 varieties of blossoming peach trees present a feast for the eyes for visitors to Hanamomo-no-Sato Park. There are over 300 peach trees spread across the 8,000 square meters of land. From blossoms with a single layer of petals, to the elaborate Yae-zakura and Kikuzaki Sakura flowers, there is a huge variety in the shapes and colours of cherry blossoms to be discovered and enjoyed at Hanamomo-no-Sato Park. As well as being free to visit, Hanamomo-no-Sato Park is conveniently located; just 20 minutes on foot from Iizaka Onsen Station.
TATAMI VILLAGE (Kuboki Tatami Shop) is a shop, cafe, and workshop in Sukagawa City in Southern Fukushima prefecture. The Kuboki Tatami business was founded in 1740 in Sukagawa and is currently run by the 15th generation of the same family. ‘Tatami’ is a kind of woven mat made with rush grass frequently used as flooring in traditional Japanese-style rooms. Kuboki Tatami is not only dedicated to flooring, but also makes tatami coasters, smartphone mats, and accessories made with tatami-heri (a kind of ribbon used to fasten the sides of a tatami mat).At Tatami Village, visitors can make a tatami coaster to take home as a souvenir (reservations here), with the experience and tour taking about an hour to ninety minutes. Additionally, the cafe on site serves matcha and seasonal sweets, and features a modern, bright space that uses tatami elegantly.
Located in the sleepy village of Tamura-machi, and surrounded by sprawling rice fields is the Niida-Honke brewery. Since its founding in 1711, Niida Honke has seen eighteen generations of head brewers, each bringing their own personality and subtle changes to the company and its sake. The current head brewer is Yasuhiko Niida, an incredibly nice person with an awe inspiring passion for making Sake.Under Mr. Niida’s supervision, Niida Honke has seen many changes. In 2011 the brewery celebrated its 300th anniversary and the achievement of using 100% natural rice in its brewing process. Unfortunately, this was the same year as the Great East Japan Earthquake and the following nuclear disaster. Despite the difficulties, Niida Honke worked hard to return the health of the rice fields.After the fields were cleaned and returned to their healthy status, a decision was made to move the company into a more sustainable and natural direction with the goal of creating its sake with 100% natural and organic ingredients. They currently grow much of the rice used to create their sake in the fields that surround the brewery. Working with local farmers to create healthy, high quality rice that is grown without the use of pesticides or harmful chemicals.In the future Niida Honke aims to brew all of its sake in natural wooden tanks, switch entirely to solar power, and grow 100% of its own rice. For each bottle that you buy, Niida Honke takes one step closer to these goals.Read more about the sake brewing process at Niida Honke!
Azuma Orchard is located along the Fruit Line (a road in Fukushima City which is surrounded by orchards). Here visitors can pick their own fruit, such as cherries from early June, peaches from mid-July, nashi (Japanese pears) and grapes from early September, and apples from October.The grounds of Azuma Orchard include a shop which has been recently renovated. Visitors can also enjoy soft-serve ice-cream in a range of seasonal flavors.
The Fukushima Product Promotion Center (also known as the ‘Bussankan’) is a short walk from the west exit of Fukushima Station and is the best spot to buy unique souvenirs from your trip to Fukushima.Enjoy a delicious lunch, and even do a sake tasting, at the Fukushima Lounge. All food and sake has been grown and produced locally in Fukushima.Browse locally-made items – which have been designed over generations in response to Fukushima’s rich history and culture, and have become representative of various areas of Fukushima Prefecture – displayed and sold in the ‘Local Products’ section.Great food, dried goods, local products and traditional crafts – the best from all over the prefecture can all be found at Fukushima Prefecture Souvenir Shop.As well as displaying and selling delicious local produce and locally-made folk crafts from a wide range of areas across the prefecture, the Fukushima Product Promotion Center also provides information on local products and sightseeing opportunities in Fukushima. Local artisans, farmers and performers also regularly visit the shop to display and sell their work.