Ouchi-juku Snow Festival

Ouchi-juku Snow Festival

Ouchi-juku’s rows of thatched-roof houses (which date back to the Edo Period) are transformed into a winter wonderland during Ouchi-juku Snow Festival, which takes place every February. Bright white snow falls and slowly builds up, as candles burn bright in snow lanterns, bathing the old post town in warm light. Various events are held during the two-day festival, the highlight being the fireworks on the first evening.

The 2025 festival was held on Saturday 8th and Sunday 9th February. The schedule can be found on the Ouchi-juku Tourism Association website in Japanese, or as below in English:


Getting to Ouchi-juku BY LOCAL TRAIN & BUS 2025:

Full-size PDFs of the bus schedule

Full-size PDFs of the bus schedule

Venue Details

Venue Details
Websitehttps://ouchi-juku.com/detail/622/index.html
Contact

Ouchi-juku Tourism Association

(+81) 241-68-3611

Best Season
  • Winter
Access Details
AccessYamamoto, Ouchi, Shimogo Town, Minamiaizu District, Fukushima Pref. 969-5207
View directions
Getting there

By Car: 75 min from Shirakawa I.C. exit off the Tohoku Expressway. (Or 50 min from central Aizu-Wakamatsu City)

By Train: 15 min by taxi from Yunokami Onsen Station

Getting to Ouchi-juku 

Visiting the ​​Ouchi-juku Snow Festival​​​​​​​

Nearby

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Cultural Experiences

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What is 'Akabeko'?The akabeko legend started at Enzoji Temple in Yanaizu Town, in the Aizu region. The construction of this temple began in the year 807, but due to a huge earthquake at the end of the seventeenth century, it had to be repaired in 1617. It was during the reconstruction of the temple that the akabeko became a folk legend.It is said that moving the wood and other supplies necessary for the reconstruction work was incredibly difficult because materials had to be transported from various villages upstream of the Tadami River. The materials were heavy and the journey to the temple was long. Cattle were used to transport materials, but many struggled to bear their loads.Then, out of nowhere, appeared a cow with a red coat. (It should be noted that, in the past, the word ‘red’ was used to describe the color ‘brown’, so it is likely that it was a brown cow.) The red cow supported the other cows and helped the priests who were constructing the temple until it was completed. Then, it suddenly vanished.'Akabeko' means 'red cow' in the local dialect.A number of statues of the cow were built inside the temple grounds so that the people of Yanaizu could express their gratitude to the akabeko.In the years following, there was a range of legends about the akabeko, with stories such as families who owned akabeko being rid of sickness upon stroking the cows. They continued to hold their status of bringers of good luck and strength. Families bought or made akabeko toys for their young children to play with.Akabeko Painting ExperiencesIn recent history, the Aizu tradition of painting akabeko began. It is said that this tradition started as something to do for children visiting Aizu-Wakamatsu City as part of school trips. This was when the story of the Akabeko evolved once more, into its newest papier-mâché form. The stripes on the face and back of the papier-mâché Akabeko are said to represent strength and perseverance.There are a number of workshops in Aizu-Wakamatsu City where you can paint your own Akabeko. Most workshops offer the standard red, white, and black paint. These talismans for good health make very cute and lightweight souvenirs to take home for family and friends – or keep for yourself! Those who prefer to buy a ready-painted Akabeko will be able to find it at most souvenir shops.BookingIf you would like to book an akabeko painting experience at the Tsurugajo Kaikan (a shopping complex located next to Tsurugajo Castle), please access this page.

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