Ouchi-juku’s rows of thatched-roof houses (which date back to the Edo Period) are transformed into a winter wonderland during Ouchi-juku Snow Festival, which takes place every February. Bright white snow falls and slowly builds up, as candles burn bright in snow lanterns, bathing the old post town in warm light. Various events are held during the two-day festival, the highlight being the flaming torch parade and fireworks on the first evening.
The 2026 festival will be held Saturday 14th and Sunday 15th February, 2026.
The schedule for last year can be found on the Ouchi-juku Tourism Association website in Japanese, or as below in English:
Getting to Ouchi-juku BY LOCAL TRAIN & BUS 2025:
Full-size PDFs of the bus schedule
| Website | https://ouchi-juku.com/detail/622/index.html |
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| Contact | Ouchi-juku Tourism Association (+81) 241-68-3611 |
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| Access | Yamamoto, Ouchi, Shimogo Town, Minamiaizu District, Fukushima Pref. 969-5207 View directions |
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| Getting there | By Car: 75 min from Shirakawa I.C. exit off the Tohoku Expressway. (Or 50 min from central Aizu-Wakamatsu City) By Train: 15 min by taxi from Yunokami Onsen Station |
You can try out the Mugenkyo no Watashi River Crossing on the Tadami River for a unique Japanese experience! Sit back, and enjoy the beautiful views as you make your way from one side of the Tadami River to the other. The boat trips are around 15 minutes per way, and run between Hayato Onsen pier and the Mifuke area.Booking & More Information
A wakeboard shop located on the northwest shore of Lake Inawashiro in Fukushima Prefecture. It offers easy access from the Kanto region, bypassing major traffic congestion. Individuals and beginners are welcome. A specialized beginner's course is available, allowing even first-timers to enjoy their time on the water, and all necessary equipment can be rented. Bookings can be made even for 1 person. Why not spend a day enjoying the beautiful, clear waters of Lake Inawashiro, one of the most breathtaking lakes in Japan?
You can now try on yukata or kimono at Tsuruga Kimono Rental Shop, which opened in April 2019. Tsuruga Kimono Rental Shop is located on the second floor of Tsurugajo Kaikan, which is right next to Tsurugajo Castle in Aizu-Wakamatsu City. Rent a kimono or yukata and take photos with friends and family in front of the castle, or venture a bit further to the historical Nanokamachi-dori Street to feel like you have stepped back in time. Come and make some great memories in Aizu-Wakamatsu City!
Mitsutaya is a speciality restaurant with roots dating back to the end of the Edo Period (around 1835). The restaurant is situated in a renovated miso storehouse. It is therefore fitting that the restaurant is famous for a local Aizu meal called 'miso dengaku'. Miso dengaku refers to skewered vegetables and meat which are topped with a miso paste before being cooked over an open flame. The skewers are cooked one by one. Skewer ingredients include konjac, deep-fried tofu, sticky, savory rice balls called 'shingoro mochi', and more. Each small dish is coated in miso for an unforgettable and savory flavor.
Every year on January 7, the Naked Man Festival (Nanokado Hadaka Mairi) is held at Enzoji Temple, Yanaizu Town. During this traditional event - which draws many tourists every year - local men clad in loincloths make the challenging climb of 113 steps to Enzoji Temple, where they climb to the top of the temple via a long rope. Members of the public can participate, although registration in advance is required.The festival traces its roots back to an ancient legend, telling of a princess who received a wish-granting jewel from a river dragon to tide against crop failures and illness, and a community who banded together on the night of the 7th to prevent the dragon spirit from taking it back. To this day the festival is a rowdy display of hope and community.
Mishima no Sainokami, which takes place annually on January 15, is held in order to bring prosperity to local people, and to give locals the opportunity to pray for a good harvest and the safety of their family. This festival has been designated as a nationally-recognised Important Cultural Property.
Held every year on July 2, the Ouchi-juku Hange Matsuri (‘mid-summer festival’) is a charming festival with hundreds of years of tradition behind it. The festival takes place at the traditional Edo period post town of Ouchi-juku, about 40 minutes south of Aizu-Wakamatsu City. It features a vivid parade featuring men in black eboshi caps carrying around the mikoshi (portable shrine), as well as the famous red-faced Tengu, supernatural creatures seen as spiritual guardians.Originally held to venerate the spirit of Prince Mochihito, an emperor’s son said to have taken refuge here after the Genpei War, the festival is now a broader community event that prays for household safety and strong harvests.Blessings are invoked at 12:00pm at Takakura Shrine, with the parade starting from 12.30pm and winding its way slowly through the village until about 3pm. They take breaks at several points, so it’s even possible to duck into a nearby soba restaurant for lunch. (A great time to try negi-soba, the Ouchi-juku speciality of soba eaten with a long onion!)
This festival - recognised as a Significant Intangible Folk Cultural Asset - has a history of over 800 years and is held over three days (22-24 July) every year. The highlight of the festival is watching a procession of women dressed in beautiful traditional Japanese wedding apparel, making their way to the shrine at the heart of the town. This takes place on the morning of 23 July.In the afternoons and evenings, floats are marched through the streets bearing local schoolchildren performing traditional kabuki theatre.