Held every year on July 2, the Ouchi-juku Hange Matsuri (‘mid-summer festival’) is a charming festival with hundreds of years of tradition behind it. The festival takes place at the traditional Edo period post town of Ouchi-juku, about 40 minutes south of Aizu-Wakamatsu City. It features a vivid parade featuring men in black eboshi caps carrying around the mikoshi (portable shrine), as well as the famous red-faced Tengu, supernatural creatures seen as spiritual guardians.
Originally held to venerate the spirit of Prince Mochihito, an emperor’s son said to have taken refuge here after the Genpei War, the festival is now a broader community event that prays for household safety and strong harvests.
Blessings are invoked at 12:00pm at Takakura Shrine, with the parade starting from 12.30pm and winding its way slowly through the village until about 3pm. They take breaks at several points, so it’s even possible to duck into a nearby soba restaurant for lunch. (A great time to try negi-soba, the Ouchi-juku speciality of soba eaten with a long onion!)
| Best Season |
|
|---|---|
| Estimated Visit Time | 2h |
| Parking | 500 yen for regular cars; up to 3,000 yen for large buses |
| Entrance Fee | Free entry to the village |
| Access | Yamamoto, Ouchi, Shimogo Town, Minamiaizu District, Fukushima Pref. 969-5207 View directions |
|---|---|
| Getting there | By Car: 75 min from Shirakawa I.C. exit off the Tohoku Expressway. (Or 50 min from central Aizu-Wakamatsu City) By Train: 15 min by taxi or bus from Yunokami Onsen Station Mapcode for Car GPS: 433 583 290*64 Useful LinksGetting to Ouchi-juku [Detailed Access Information] Ouchi-juku Gourmet Tour Model Itinerary Visiting the Ouchi-juku Snow Festival |
When visiting Tsurugajo Castle, remember to check out the Rinkaku Tea Ceremony Room, which is situated inside the castle grounds. The beautiful Japanese garden surrounding the tea room is well worth a visit. What's more, you can enjoy traditional Japanese matcha tea together with a seasonal treat, all while looking out at the fantastic foliage of the garden.
The Tradition of Aizu lacquerware in Fukushima Prefecture has continued for 400 years. Try out creating a design on Aizu Lacquerware with a technique called Chinkin ("Sunken-gold") at Tsunoda Lacquer Art Studio. Sketch your design on tracing paper, and then mark it onto the lacqerware with a needle. Tsunoda san will help you fill the grooves created by your needle with gold and silver powder to create your design. Alternatively, try painting your own design on Aizu lacquerware at the studio. Either experience will create a great souvenir of your trip in Japan. These experiences take about an hour.
The Oza-Toro-Tembo Train is a limited-service sightseeing train which is operated during selected days of the peak tourist seasons. The train has three carriages - the oza carriage (which has a tatami-floor), the torokko (tram) carriage, and the tembo (observation deck) carriage. Stretch out and relax in the tatami carriage with its sunken kotatsu (heated table) in autumn, take in Aizu's nature and air from the tram carriage, and revel in the fantastic scenery that await you through the expansive windows of the observation deck carriage. The train runs along the Aizu Railway tracks, meaning you can hop off at various points to visit places such as Ouchi-juku (a 15 minute taxi ride from Yunokami Onsen Station), and To-no-Hetsuri Crags, among others. For information about when this train runs this year, please check out this link (Japanese).
Bookings for the akabeko painting can be made on the official reservation page.What is 'Akabeko'?The akabeko legend started at Enzoji Temple in Yanaizu Town, in the Aizu region. The construction of this temple began in the year 807, but due to a huge earthquake at the end of the seventeenth century, it had to be repaired in 1617. It was during the reconstruction of the temple that the akabeko became a folk legend.It is said that moving the wood and other supplies necessary for the reconstruction work was incredibly difficult because materials had to be transported from various villages upstream of the Tadami River. The materials were heavy and the journey to the temple was long. Cattle were used to transport materials, but many struggled to bear their loads.Then, out of nowhere, appeared a cow with a red coat. (It should be noted that, in the past, the word ‘red’ was used to describe the color ‘brown’, so it is likely that it was a brown cow.) The red cow supported the other cows and helped the priests who were constructing the temple until it was completed. Then, it suddenly vanished.'Akabeko' means 'red cow' in the local dialect.A number of statues of the cow were built inside the temple grounds so that the people of Yanaizu could express their gratitude to the akabeko.In the years following, there was a range of legends about the akabeko, with stories such as families who owned akabeko being rid of sickness upon stroking the cows. They continued to hold their status of bringers of good luck and strength. Families bought or made akabeko toys for their young children to play with.Akabeko Painting ExperiencesIn recent history, the Aizu tradition of painting akabeko began. It is said that this tradition started as something to do for children visiting Aizu-Wakamatsu City as part of school trips. This was when the story of the Akabeko evolved once more, into its newest papier-mâché form. The stripes on the face and back of the papier-mâché Akabeko are said to represent strength and perseverance.There are a number of workshops in Aizu-Wakamatsu City where you can paint your own Akabeko. Most workshops offer the standard red, white, and black paint. These talismans for good health make very cute and lightweight souvenirs to take home for family and friends – or keep for yourself! Those who prefer to buy a ready-painted Akabeko will be able to find it at most souvenir shops.BookingIf you would like to book an akabeko painting experience at the Tsurugajo Kaikan (a shopping complex located next to Tsurugajo Castle), please access this page.
2026: The festival will be held on Saturday 14th and Sunday 15th February, 2026.Snow sculptures big and small take center stage at this exciting, local snow festival. Try out local cuisine and browse traditional locally-made crafts at the Tadami Furusato Snow Festival. As night closes in, the snow sculptures are dramatically lit up. They look even more fantastic when surrounded with the light of the fireworks display that is held on Saturday and Sunday evening.
Nakayama Setsugekka Snow Festival is held every year on the third Saturday of February. The contrast between the snow, moon and candlelight, which becomes greater as the dark of the night deepens, creates a radiant and magical atmosphere. The views to be enjoyed at Nakayama during festival time are so special that Nakayama has been designated as one of Japan's Night View Heritage Sites.
Winter in Showa Village wouldn’t be complete without heavy snowfall – every year around 2 meters of snow piles in the village! Showa Village’s local people has adapted their way of working around the harsh conditions of winter over the generations by utilizing the long winter months to create crafts from weaving thread made of ramie (made from nettles). This photo shows an important part of this process – the bleaching of the fabric. Visitors can even experience making coasters made from ramie using traditional methods at Orihime Koryukan Building, located at Michi-no-Eki Karamushi Ori-no-Sato (Roadside Station)!The date of the 2021 Karamushi Ori-no-Sato Festival will be at the end of February 2021, and is currently being decided.
Urabandai Night Fantasy Snow Festival is held in the mid-February every year at the very scenic Renge Pond. Come to Urabandai next February to enjoy firework displays and picturesque sights of this beautiful area lit up with candles.